Business Coaching


Full Description

The Brand

ActionCOACH is the world’s leading business coaching firm, committed to providing exceptional business coaching and mentorship for businesses of all sizes. Founded in 1993 by Australian-born entrepreneur Brad Sugars, ActionCOACH’s success has made it one of the fastest growing franchises in the world, with offices in 70 countries.

Since acquiring the ActionCOACH Master License for southern Africa in 2007, Harry Welby-Cooke and Pieter Scholtz have established the brand to over 40 franchise partners in the region.

Through their ‘World Abundance through Business Re-education’ vision, the goal of ActionCOACH is to enable ambitious entrepreneurs to be thriving business owners, to build more profitable businesses, reduce stress, and to attract, grow and retain great teams within a thriving company culture.


By employing the latest and most effective methodologies, ActionCOACH business coaches provide one-on-one coaching, a range of mentoring and group coaching programmes, seminars, workshops, alignment consultations, business planning programmes and events, business books and multi-media products as well as marketing and product advice.

The range of products and services offered by ActionCOACH ensures that, regardless of size and maturity of the business, there is a product or service for every business out there, at a price point that suits the budget. A further benefit to ActionCOACH is the fact that they’re not trading time for money. Through groups and scaled programmes franchise partners are able to leverage their income opportunities.

ActionCOACH franchise partners have the benefit of a high margin, low cost business that can be equally profitable as a small boutique practice, or scaled to include a niche practice with two additional employed business coaches or even a fully-fledged professional firm.


New ActionCOACH franchise partners complete a 4-week pre-training programme prior to attending their 10-day training at the ActionCOACH global head office in Las Vegas, USA. This is followed by a focused 12-week kick start programme to get their business up and running as quickly as possible. Ongoing support includes your own coaching, peer coaching, group and team workshops, weekly local webinars and a range of international webinars as well as local, regional and international conferences.

To assist in lead generation, franchise partners have access to the significant ActionCOACH marketing material database and a dedicated, highly successful 13 steps sales process. Franchise partners have the ability to select marketing methods that speak to their ability and preferences, while also taking into account their local target market.

Are You Our Next Franchisee?

ActionCOACH’s team of coaches are all passionate about business, helping others and making a contribution to the success of entrepreneurs and their communities. The ActionCOACH candidate selection process is discerning and inclined towards applicants with an educational background and past business or managerial experience. The application process includes in-depth interviews, personality assessments and reference checks.