Caramello’s

Eat Life!

Caramello's

Full Description




The Brand

Caramello’s was established in 2002. The name is derived from the Greek word “Caramella” which means sweet treat.

Caramellos is an established brand in Central South Africa and aims to cater for the sophisticated market, restaurant, coffee shop and cakery needs.

Apart from a full a la carte menu, Caramello’s offers, as a USP, the widest variety of sit down or retail cake selection within its’ competitive space in the market with more than 20 varieties from cheesecakes to Amazing Artisan Cakes.

Concept

Our unique stores strive to give an unparalleled customer experience by ensuring that our people, product and equipment are of a superior nature whilst keeping quality, service, cleanliness and administration at the highest levels.

Apart from a full A La Carte menu, Caramello’s offers, as a USP, the widest variety of sit down or retail cake selection within its’ competitive space in the market with more than 20 varieties from cheesecakes to amazing artisan cakes.

We pride ourselves in the fact that our initial investment required by a potential owner operator for a new store is approximately 50% less than that of our peers without compromising our store setup or end product. This in itself reduces the period required to retrieve ones initial capital outlay and increases return on investment.
Our franchise fees are extremely well positioned at 6% royalty and a 3% marketing fee contribution.

Our Central Kitchen and Distribution Center allows us to supply our full range of specialised cakes, coffee supply, and recipe items to our exclusive store network, ensuring we remain very responsive to quality, price, changing markets, and keeping product innovation as part of our DNA.
We have operational stores in the Free state and Gauteng with the focus for growth being placed on franchising.

Store locations are best suited in high traffic shopping complexes or busy strip malls with key anchor tenants. Our store model requires between 180 m2 - 240 m2 combined retail space.

We believe in open communication between ourselves and our patrons and understand that without them we have no business. Despite the current growth within the group, service and customer satisfaction will always remain at the core of everything we do.

We have gained great interest for our brand nationally and even internationally through our strong foundation in the well-established, high volume, profitable stores.

Support

We are very hands on with support to our franchisees and require all our owner operators to undergo a two month in-store training programme prior opening their business.

There is also an initial hand holding period once the business opens, thereafter we are just a phone call away besides our regular store visits, reports, and follow ups.

Are You Our Next Franchisee?

Owner presence in our stores is critical to our success model and core cultures and we are therefore only interested in Franchisees who are owner operators and hands-on in their business on a daily basis.

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