Computer Mania

More than just IT!

Computer Mania

Full Description




The Brand

Computer Mania was established in the Western Cape in 1991, when having a personal PC at home was still a dream for most of us. 22 Years later and still going strong, Computer Mania have established themselves as the largest independent computer retailer with 13 boutique style outlets located in major shopping centres, all of which are company owned.

The same management team has led the business since its inception, successfully guiding the business through changes in the fast, exciting and ever changing industry. As experienced IT retailers they have a wealth of knowledge in IT, marketing and branding. The ever increasing demand for specialised computer retailers makes this an exciting franchise opportunity with country wide prospects. Being part of Computer Mania means being part of the future of technology.

Concept

Computer Mania is not just a computer retailer, they are IT lovers. Computer Mania is the ideal combination of location, design, stock, expertise and brands. All Computer Mania outlets are well stocked and extensively advertised in their industry leading brochure.

Computer Mania’s extensive and competitively priced product range includes Toshiba, Lenovo, Acer, Dell Mecer, Sony, HP, Asus, Proline, Samsung, Megatek, LG, Gigabyte and MSI. Printer brands include HP, Canon, Samsung, Xerox, Lexmark and Brother. Software brands found in store include Microsoft Kaspersky and Norton and any other software can be acquired on an order basis. Accessory brands include Logitech, Microsoft, Creative, Canyon, Prestigio, Genius, Divoom, Verbatim, Coolermaster, Razor, Apacer, Transcend, Western Digital, D-Link and Netgear.
Computer Mania is not a ‘box mover’ and will customise computers to meet the specific needs of their customers whether it is for business use, personal use or gaming.

Computer Mania outlets are predominantly located in upmarket shopping malls where the heavy foot traffic in these malls contributes to impulse buying and turnover. Stores typically occupy between 60 and 200sqm.

A typical outlet will employ two to four sales people in addition to the store owner or manager. Outlets that offer an in-store technical centre will require additional staff.

Support

Computer Mania’s head office and technical support team are adept at managing remote stores. With a success record spanning 22 years, they are equipped to lead any dedicated franchisee to become a successful Computer Mania IT retailer.

During the initial four weeks training the training programme covers sales, product, systems, administration, merchandising and point-of-sale training. This period of classroom training is followed by two weeks of in store training. On-going training is available on an ad-hoc basis throughout the year and is compulsory for all.

Their industry leading, full colour catalogues are highly effective at raising brand awareness and, in addition, each franchise will be allocated space on the company website where they may promote their store.

Are You Our Next Franchisee?

To receive the full benefit of the franchise system, franchisees must be willing to trade within the framework provided by the franchisor. Prior retail experience will be a definite advantage. Staying abreast of technological developments is critical and franchisees will benefit from a keen interest in computer related products.