Domino’s Pizza

Domino’s Pizza

Full Description

The Brand

Domino’s Pizza is the world’s leading pizza delivery chain both in store number and unit sales. Ranked amongst the world’s top restaurant brands, Domino's has been offering customers globally a slice of pizza heaven since 1960. With over 10 800 outlets in 70 countries, Domino’s delivers more than one million pizzas across the globe every day.

Under license to Taste Food Franchising (Pty) Limited, a division of Taste Holdings Limited, the first Domino’s Pizza store in South Africa opened in 2014. Now with over 80 stores, Domino’s Pizza are delivering their delicious pizzas to customers all over the country.


The Domino's Pizza economic model is built on strong cash-on-cash returns. Their industry-leading technology platform enables online ordering, direct email marketing, cost controls and store management. Domino's has a significant business in carry-out pizza and has achieved global retail sales of $8-billion in 2013.

While Taste Holdings Limited introduce authentic American-styled pepperoni to the market, they have also retained the tastiest local pizzas to appeal to the local South African palette.


Franchisees and managers complete an intensive five-week induction course covering the business and operations of a Domino’s outlet. The course addresses such aspects as stock management, basic business skills, finance, store administration, human resources, point-of-sale training and marketing.

In supporting its franchisees, Domino’s Pizza draws on the extensive experience of its knowledgeable local and international management teams.

Each store has a dedicated franchise consultant who performs regular store visits to assess the business performance and provides assistance and support in areas that require attention. Regional Operations Managers and trainers provide ongoing product and on-site training. Franchisees also have access to an experienced marketing team who will facilitate and assist with local marketing support.

Domino's value-added supply system ensures quality, consistency and leverages their purchasing power.

Are You Our Next Franchisee?

A successful business is driven by a hands-on individual who understands the importance of superior service delivery, is passionate about people and who is willing to commit to a long-term plan that will yield results.