Full Description

Prospectus PDF

The Brand

Founded in 1996 by entrepreneurs Melissa and Mark van Hoogstraten, the brand is a reflection of their values and appreciation for the classic and quality things in life. It was these values which inspired them to create Melissa’s stores and products which are classic, timeless and true to their values of uncompromising quality, originality and authenticity. Today, Melissa’s offers a fantastic opportunity for franchisees wishing to buy into a renowned, proudly South African lifestyle brand – a unique, unparalleled combination of restaurant, coffee shop and retail store.


Aimed at high income consumers, Melissa’s stores boast successful restaurants serving breakfast, lunch and early suppers as well as freshly baked cakes and artisan coffee. The stores also offer Melissa’s unique product range based on her philosophy of uncompromising quality. The Melissa’s range is complimented by locally and internationally sourced gifts and homeware - creating a beautiful, inspiring and welcoming environment where people love to meet. As part of the Melissa’s Brand there are currently 6 successful company owned stores and 11 franchised stores. A further 5 franchise stores are set to open in 2017; however there are still many locations across South Africa for a successful Melissa’s store.


Melissa’s team will assist with appropriate site identification. Once ideal premises have been identified and confirmed, our Project Management team completes the full store design and shop set up and manages and directs all areas of shop fitting for the store. During this shop set up phase, the Melissa’s experienced Operational team assists with recruitment and staff training. Extensive training programs are implemented prior to store opening - covering all areas necessary to run a successful Melissa’s store. Business management training is also offered as an essential part of Melissa’s Franchise ownership. After store opening, your assigned Area Manager continues with monthly store visits, providing direction and feedback as well as on-going support. The Marketing Department also provides ongoing marketing support for the store.

Are You Our Next Franchisee?

As part of this growing brand, franchisees benefit from full store set up and extensive training form the outset as well as on-going support ensuring that the Franchisee is completely equipped with a fully operational and successful store. With years of experience and a proven track record, the Melissa’s team understands their customer’s needs and also what it takes to become a successful franchisee. Business experience, a passion for the Melissa’s brand and an eye for quality are just some of traits that they are looking for.