Adventure Boot Camp for Women

The fitness COMMUNITY for women

Adventure Boot Camp for Women

Full Description

The Brand

When we launched Adventure Boot Camp in September 2005, we had thirty enthusiastic women, one camp location (Kirstenbosch Botanical Gardens, Cape Town) and the dream to provide an outdoor health and fitness programme to as many women as possible.

And while we knew that the Adventure Boot Camp concept would be attractive to women of all ages, shapes and cultural backgrounds, we were delightfully surprised by the speed and extent of Adventure Boot Camp’s growth!

Since those humble beginnings in 2005, we now boast numerous camps across the Cape Peninsula, from Constantia to Durbanville and everywhere in between. Add to this, franchised locations across South Africa – including Stellenbosch, Somerset West, Hermanus, Johannesburg, Nelspruit, Pretoria, Centurion, Midrand, Paarl, Durban, Polokwane, Potchefstroom and more launching soon - it is clear that Adventure Boot Camp addresses a great need among women who want to exercise in a social and motivating environment.

Our mission is to inspire and motivate all women throughout South Africa by providing a fun and innovative alternative to conventional exercise programmes, along with encouragement and useful information, so that they can create positive changes within themselves - both physically and mentally.

This mission statement is at the heart of everything we do, and it hangs in the middle of our office where we can see it every day.

Whether you are a woman in need of a life-changing experience or a Personal Trainer with a special interest in women’s fitness, you will experience these values and we can’t wait to welcome you to the expanding Adventure Boot Camp family.


Adventure Boot Camp understands the needs of the modern-day woman. Whether she is climbing the corporate ladder, a full-time mom or juggling both challenging roles, we know that me-time is in short supply. This is why our classes take place before or after work hours in central locations that are both easy to reach and aesthetically pleasing.

Adventure Boot Camp is about sisterhood and teamwork and it is evident in everything we do. Our head office (based in Cape Town) is run by a group of dedicated women while our trainers and franchisees are hand-picked to ensure that the superb Adventure Boot Camp standards are always maintained. Together we are a strong team of dedicated professionals who ensure that camps are run smoothly and that our campers receive the best care possible.


Initial training:

One-week training at Head Office in Cape Town is required. During this time the following is covered:

- All training and franchise manuals provided:
- All start-up marketing material and equipment provided
- Marketing, advertising and PR, finance and operational systems training
- Boot camp classes & practical training
- Receive a step-by-step guide of what to do and when, leaving you very little margin for error
- Website and online/digital

On-going training:

Franchise retreat once per year

On-going support:

Receive constant support from Head Office. We assist you every step of the way and pride ourselves in our excellent turnaround time.

You will have access to a network of other franchisees that provide advice and moral support as well as opportunities for joint initiatives.

Queries, registrations and admin are handled by Head Office allowing you to focus on what you love; teaching.
You will receive an expert marketing team with budgets for national marketing including advertising, social media and national campaigns essential to the growth of the brand and therefore your business. This would never be sustainable for a standalone boot camp. Your only task is to concentrate on marketing in your own area. There are also loads of benefits from the local marketing of 37 other franchisees.

With a dedicated team providing ongoing web support you can rest assured that your content and the portal to your business is always one step ahead of the rest.

Are You Our Next Franchisee?

We require that you are a qualified personal / fitness trainer with at least one years’ experience in the fitness industry.

You will need to reside within 20km of the desired franchise location.

The franchise owner will also need to be the head boot camp trainer of this franchise.