With the education sector identified by the Franchise Association of South Africa as one of the most rapidly growing in South Africa, Tutor Doctor is an exciting option for franchisees seeking a lucrative business opportunity while making a real difference to society.
Established in Ontario in 2000, Tutor Doctor now operates in 16 countries across five continents. With more than 500 franchised territories, the brand has been identified by Entrepreneur magazine as one of the top 100 fastest growing franchises worldwide. In South Africa, Tutor Doctor was launched in Centurion in September 2017 by Clive Robinson and, given that many South African parents are urgently seeking an alternative to poorly performing government schools or highly priced private institutions, Tutor Doctor assures a brighter future.
With Tutor Doctor’s unique approach, which focuses on providing one-to-one tutoring in the comfort of the student’s home at a time that is most convenient to them, it’s easy to see the model’s appeal for customers. But what is it that has made it an equal success among franchisees, too?
“In our fast-paced world, people are increasingly turning to services that can be customised; they want control over what they are purchasing. This is linked to our on-demand culture: we want what we want, when we want it,” Robinson replies, adding that Tutor Doctor’s structure ensures that it is able to deliver along these criteria, providing proven results time and again (it’s not unusual for learners’ exam scores to improve by 10-20%). Since no other tutoring service operates in the same way, the brand has very little competition; a significant advantage for franchisees.
Added to this, enormous care is taken to ensure that franchisees are equipped to face any challenge they may encounter. All newcomers to the franchise undergo 80 hours of online training, supplemented by a seven-day Home Office-based course. This training programme is one of the most comprehensive in the franchising industry, and franchisees have all the knowledge and skills required to run a successful business on completion – but, because Tutor Doctor understands the value of support, the model also supplies ongoing mentoring through a Success Coach, as well as a Franchise Field Consultant, as part of the franchise’s Jump Start Programme.
Another major attraction, according to Robinson, is the fact that the business enables franchisees to make a valuable and visible contribution to South Africa’s growth and development by helping to bolster education – something which the Tutor Doctor team feels very strongly about.
With this in mind, the ideal Tutor Doctor franchisee has a deep desire to make a difference and has enormous empathy towards children. Although a background in the educational sector is not obligatory, candidates (typically aged between 35 and 55) should be business savvy, with a sound grasp of sales and marketing, especially the social and digital marketing space. “We’ve found that husband-and-wife teams work particularly well, because they are well placed to provide the expected level of customer care and generally work well together to manage the rigorous admin requirements,” Robinson observes.
“This is an especially exciting opportunity for South Africans. We have no direct rivals – and, while this means that franchisees are in a position to reap significant financial rewards, it also means that they are able to make a lasting impact in an area where it is most needed: education,” Robinson concludes.
Source: Michelle Cavé – PR Consultant