I have been asked this question many times before and I will probably be asked this question many times into the future. My simple response to this question is, “What are you passionate about and what can you afford?”
Investigate franchises that provide products and/or services that you are passionate about. You see, when you are passionate about something, you normally know a great deal about it and love everything about it. Passion is the fuel that ignites your desire to work hard and when passion is present, success can result. The more success you experience, the more you will increase your passion. In this way, passion rewards itself and when passion is present, limits are virtually non-existent.
Investigate franchises that you can afford. This will take the unnecessary debt burden off you so that you can focus on developing your franchise and build a successful business. From an affordability aspect, your first franchise may not be your dream franchise, however it might just be the stepping stone to your dream franchise in the future.