When it comes to community involvement and upliftment, Maxi’s understands that the best way to show their appreciation to their loyal customers is to give back to those who need it most. Yolandi Ferreira, Marketing Manager of Maxi’s explains why the chain of nationwide family restaurants focuses on their Corporate Social Investment (CSI) initiatives and giving back campaigns.
One of Maxi’s CSI initiatives is the ‘Fan of the Month’ competition, where one lucky Facebook follower can select the charitable organisation that the brand will support that month. To win this honour, customers simply need to interact with the Maxi’s Facebook page on a daily basis and the person who engages with the brand the most, will have the privilege of selecting the organisation in need of some meals, treats and kindness.
In addition to their monthly CSI drives, Maxi’s has also partnered with Sir Juice to raise awareness of breast cancer during September and October. Their combined PinkDrive offer consists of a Blush Crush meal which is a Salami Toppa & Chips served with a Sir Juice Pink Lemonade. For every meal that is sold over the promotional period, Sir Juice will donate 25c to the PinkDrive to further breast cancer awareness.
PinkDrive is a public benefit organisation, which powers South Africa’s first mobile PinkDrive Mammography Unit and PinkDrive Educational Unit through South Africa, driving home the message that ‘Early Detection Saves Lives’.
The PinkDrive currently runs two mobile breast check units, as well as three educational cars. The units travel to semi-urban and urban areas around South Africa with the aim of enabling various disadvantaged communities access to physical examinations and education on how to do breast self-examination.
Breast cancer is the most common cancer affecting South African women, with statistics showing that 1 in 33 women in South Africa will be diagnosed with breast cancer. It is important for women to do monthly breast self-examinations and to go for regular clinical breast examinations, which is vital for the early detection of cancer, effective treatment and a better chance of recovery.
We believe that community investment projects are not only effective to enhance a company’s reputation but it has the power to save lives. Our CSI initiatives also reinforce the values as a company that appreciates and respects the partnerships that we have established with suppliers as well as with our customer base.
Opinion piece shared by PR Worx.