In business, the concept of corporate social investment (CSI) is more than a PR activation to enhance a brand’s image. It is rather about fostering social stewardship, which has become a crucial aspect of leading businesses responsibly. Charity work has become an extension of what many businesses stand for, as more and more organisations know that serving others is what brings about sustainable business growth. This rings true with The Fish & Chip Co. who understands that a brand can only be successful if it goes above and beyond the requirements of simply being a good corporate citizen.
“For us, CSI is not only about giving back, but about fighting for the greater good of the country,” shares marketing manager of The Fish & Chip Co, Pertunia Tsotetsi.
“No matter what time of the year it is – beginning, middle or end, Christmas or even on Mandela Day, CSI is an ongoing commitment where brands can take whatever resource they have to give and bless others with.”
The ‘Hot and A lot’ franchise brand, that is best known for serving traditional English fish and chips at its finest, that was even honoured by Joburg’s Choice as one of the best fries brands, is proud to have been able to feed some hungry tummies at the Soweto Kliptown Youth programme and Othandweni Children’s Home recently.
“We dropped of some 80 boxes of freshly made chips, which equates to 100kg of potatoes, for both homes during the week.
As in the spirit of Mandela Day, where people around the world fervently do good for social change for one day, we believe that everyday CSI opportunities are just as important. Just like the ethos of Mandela Day calls for people to experience the joy of service – for service’s sake – it is the simple acts of assistance to others that makes for sustainable change,” Tsotetsi concludes.
The Fish & Chip Co. looks forward to being even more active in its communities in 2015.
Opinion piece shared by PR Worx.