The Fish & Chip Co. is proud to announce the appointment of new Managing Executive, Jan de Beer, who will be driving the successful brand forward.

De Beer, who has gained valuable experience within the retail industry over the past 20 years, is set to take over the reins of the franchise group, a subsidiary of Taste Holdings, building on the remarkable success since being acquired in 2012. De Beer is already working with the team and franchisees to ensure the progress made not only meets, but exceeds the success achieved to date.

On his plans for the brand, De Beer states that he aims to build The Fish & Chip Co. from the inside out into a preferred brand for both entrepreneurs and consumers, by assisting and supporting current franchisees in establishing sustainable and profitable stores, and, most importantly, delivering great service.

“The relationship between the franchisees and the franchisor is of great importance as everyone needs to work together towards the same goals in order to achieve their individual goals. It is only by working together and collaborating on shared and individual goals that the success and sustainability of the brand is ensured,” shares De Beer.

“As the new representative for The Fish & Chip Co, I am fully committed to working with our current franchisees, to really listen to and understand their needs and the demands that they often face in business. Communication coupled with transparency, honesty and integrity is key to me, and I hope to leave a lasting impression on franchisees in this regard.”

With the objective to build on the progress of the brand alongside franchisees, De Beer is a firm believer that success is never a guarantee and that, just like any business, a franchise will only excel with targets, plans and strategies in place. He looks forward to instilling the needed support in this regard to grow the business even more.

Carlo Gonzaga, CEO of the Taste Holdings group, adds that his appointment is a welcome one.

“We are happy that Jan joined the Taste family and believe that his ambitions and objectives are in line with what we want for the brand going forward. We look forward to using his experience and passion for business to continue to build and grow The Fish & Chip Co. brand.”

Since its acquisition in 2012, The Fish & Chip Co. has opened an additional 170 new outlets increasing its national footprint to 334 stores, while creating over 3,300 job opportunities during a 20-month period. The company also boasts unparalleled black economic empowerment successes with 76,57% of its franchises being black-owned. Added to the list, The Fish & Chip Co. was also voted one of the top fish brands in the fast food sector, following the Sunday Times Top Brands 2013 survey, for a second year running.

Opinion piece shared by PR Worx.