The Importance of Building Your Brand.

A company’s brand is what differentiates itself from its competitors, identifying itself though a unique logo, tagline, or combination of these, creating an image that customers relate to.

A brand is something that is built over time by your customers and not the company. It is the way that customers perceive your brand and the promise that your brand fulfils. The more consistently your brand meets and exceeds your customers’ expectations, the quicker your brand will grow and the stronger it will get.

Building a strong brand, leads to a strong brand equity and brand loyalty. This means that your company has created added value by exceeding your customers’ expectations and gaining their trust. This allows you to charge a premium for your brand and your customers will be happy to pay the higher price.

Having a strong brand enhances the value of your company and remember to trademark any designs, logos, taglines etc. that are related to your company brand to safeguard your hard-earned money and time in building your brand.

Is your company consistently building a strong brand and exceeding your customers’ expectations?

P.S. If you are planning to expand your business by franchising, let SA Franchise Brands guide you expertly through the franchise process, quickly and cost effectively, to enhance its success by contacting us on We provide you with the complete package, including assisting you to recruit Franchisees through the SA Franchise Brands website and other media platforms that we utilise.

SA Franchise Brands conforms to the code of ethics and business practices as required by the Franchise Association of South Africa.

It’s Not Who You Know, It’s Who Knows You™.

Yours sincerely,



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