The support provided to franchisees is one of the major advantages of owning a franchised business. Franchisors offer resources such as brand recognition, intellectual property, consistent marketing programs, and promotional materials. However, the peer support within the system is an under-recognised benefit.

The opportunity to exchange ideas with a network of franchisees facing similar challenges can be a valuable resource. This support system allows franchisees to learn from each other and grow individually, benefiting the entire system in the process.

Initially, new franchisees rely heavily on the franchisor for guidance, but as they gain experience, they rely less on the franchise support team. Franchisees continue to improve by communicating with other franchisees and sharing ideas. They have an incentive to help each other because a stronger system benefits each franchisee individually.

Being part of a team also has a psychological impact on franchisees. Since most franchise systems have exclusive territories, owners can help each other without any disadvantage. Franchisees enjoy receiving support from other owners and returning the favour. This helps everyone stay engaged and motivated to reach their goals.

Peer collaboration is how franchise systems grow and evolve. Franchisors initially create the system and guide its direction, but ongoing development comes from franchisees evolving and becoming better. Franchisees may test new marketing programs, customer engagement plans, or employee hiring techniques, which successful methods are absorbed by the franchisor and made part of the system.

When a franchisee joins a franchise network, they benefit from the collective work that has happened before their arrival. As the individual franchisee gains experience and confidence within the system, they add to the collective, creating a benefit for everyone. This is all part of the franchise lifecycle.

Kind regards,

It’s Not Who You Know, It’s Who Knows You™

SA FRANCHISE BRANDS