Black Olive


Black Olive

Full Description

Franchise Info PDF

The Brand

Cecilia Moumakoe who is the majority shareholder and co-director of Black Olive, is a true Black Women Entrepreneur with a passion for Beauty and Black Women Entrepreneurial Development.

She started in a modest way as an entrepreneur in 2010 when she founded Black Olive Hair, an ethnic hair extension and wig salon in a small “barrow”, based at the Wonderpark Shopping Centre in Pretoria.

Her inspiration to open the salon came from a combination of entrepreneurial urge and the inconvenience she experienced to travel long distances every time she wanted a weave with Indian or Brazilian hair.

Cecilia identified the opportunity to import hair and wigs and sell these to address the needs of other woman experiencing the same problem. The focus of the first salon was ethnic hair extensions and selling wigs.

Morwesi Moumakwe, Cecilia’s younger sister, was also instrumental with the founding and marketing of the brand and was appointed CEO recently due to Cecilia’s other involvements and responsibilities.

Standard Bank Franchise Division identified Black Olive as a Small Business with large potential for growth and subsequently involved Black Olive in the Standard Bank Incubator program.

This set the foundation to franchising the Black Olive concept.


Black Olive’s target market and focus lies within the lucrative black ethnic woman market. Black Olive Beauty and hair salons offer a complete beauty solution experience and we have many landlords eager to have Black Olive salons in their malls.

A Black Olive salon will typically consist of a receptionist, four stylists and one beautician.


Truebrand, Corporate Franchisor Partner to Black Olive, provides Business Management training to all our franchisees and Black Olive Training Academy provides industry specific training to all Black Olive staff. At Black Olive, training never stops, because trends always change.

Are You Our Next Franchisee?

We invite passionate people, who specifically have a passion for women empowerment and beauty to join our franchise network. No experience is necessary as we provide full training and guidance to all new franchisees. Black Olive works closely with its Corporate Franchisor Partner, Truebrand to help you grow into your vision.