Cape Town Fish Market

It doesn't get any fresher

Cape Town Fish Market

Full Description




The Brand

The story of Cape Town Fish Market is the story of creating a restaurant that strives to create a great experience for our customers. It is a restaurant built on fresh ingredients, a relaxing atmosphere, and, most of all, great-tasting seafood and sushi. But we didn’t create a world-class restaurant overnight. The Cape Town Fish Market you know and love today is the result of more than two decades of passion and hard work by CTFM’s founder, Douw Krugmann, and his family, in partnership with the best franchise owners in South Africa. His wife, sons and daughter have all joined the family business and have played an integral role in making CTFM what it is today.

It all began in 1997, when Douw bought a small fresh fish restaurant in Cape Town’s famous V&A Waterfront. After operating a Spur Steak Ranch for 13 years, it was the next step in his lifelong quest to improve the restaurant experience in South Africa. The small restaurant happened to also sell fresh seafood for customers to take home, and, after experiencing how much better fresh fish tasted when compared to the frozen variety most other restaurants serve, the idea for Cape Town Fish Market was born.

Concept

After settling on a name, and determining that fresh fish would be a cornerstone of Cape Town Fish Market, Douw turned to one of CTFM’s most instantly recognisable features – it’s style and atmosphere. This is when CTFM developed its distinctive decor, defined by picturesque landscapes and old images that capture the bygone days of fishing – a style designed to evoke the sea, and the traditions of freshness and sustainability that CTFM strives to uphold.

The menu was created from scratch by Douw himself, and brought together the best of both South African and Japanese cuisine – from fish & chips to classic sashimi. His sons, Douw Jnr and Emil, have been involved in building the menu ever since, as have his wife and daughter, who are also involved in the family business at the Fat Fish deli next door to the CTFM in the V&A Waterfront. The menu you see today took years to create, and if you asked any member of the Krugmann family, they would say it’s still a work in progress. It was in creating this unique menu that CTFM became the first restaurant franchise to introduce the sushi conveyor belt to South Africa, and bring our customers an entirely new, convenient and exciting way to enjoy our sushi.

After our first menu was ready, watching it all work for the first time, Douw was convinced he had to bring Cape Town Fish Market to the rest of South Africa – and maybe the world. That’s when CTFM stopped being just one restaurant, and started its journey to becoming one of South Africa’s best-loved restaurant franchises.

Support

We provide a 2 to 3 month General Management training course, as well as:

* Front Of House training
* Back Of House training
* Sushi training
* Bar training

We also have an in-house training department that provides training throughout the year.

Are You Our Next Franchisee?

We welcome all applications.

Category