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Debonairs Pizza

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Debonairs Pizza

Full Description




The Brand

Debonairs Pizza is the leading pizza restaurant in Africa. It was established in 1991 by two university students, one being Craig McKenzie, who operated from a family bakery in Pietermaritzburg. In 1996 Debonairs Pizza was acquired by the highly successful Steers Group of Companies, (now Famous Brands) giving the restaurant access to the most professional and polished support system available within the fast food franchising industry.

Debonairs Pizza was founded on an innovative relationship marketing strategy which has become one of the corner-stones of the restaurant's success. We pride ourselves on our focused direct marketing strategy aimed at building long term relationships with our valued customers. This strategy has been supported by innovative and creative advertising campaigns. The Debonairs Pizza business strategy has been built on the principle of extrapolating consumer insights. Thus ensuring that the brand remains relevant to both consumers, and within the QSR environment. The identified need for innovation has become a brand philosophy that filters through to the development and implementation of all business strategies.

Concept

Debonairs Pizza is the leading take out and home delivery pizza chain in Africa, with a footprint in excess of 400 outlets (locally and internationally) and representation in 13 countries across Africa and the Middle East. We have just extended our footprint in the East by opening our first restaurant in India in Mumbai.

Debonairs Pizza has been the pioneer of the pizza category across the continent and a culture of innovation has seen the brand receive numerous franchise awards over the years as well as receiving the Readers Choice Award for

Support

A full bouquet of training and on-going operational support is provided by the Franchisor. The training consists of just over three weeks training which is broken up into a two weeks practical (hands on) training course and one week theoretical (classroom) training course.

Are You Our Next Franchisee?

It is to be noted that only applications proposing owner-operated franchises will be considered.