1st Auto Logo
We Are All Your Car Needs

The Brand

Welcome to 1st Auto Service Centres, a new approach to franchising!!!!!

1st Auto Service Centres is based on strong moral ethics, honesty, and transparency. Our long-term goal is that everyone involved is developed and grows in all aspects of their business as business owners, create employment opportunities and set the benchmark for service delivery in the aftermarket vehicle service industry.


The 1st Auto Service Centres franchise model is unique in that we give back and support you in the success of your business. We aim to provide affordable vehicle maintenance solutions to the corporate, private, and fleet customer. As a franchisee you decide, in conjunction with the franchisor, where you want to operate from. Your business could be operated from an industrial area or a retail type setting with lots of passing trade. With the 1st Auto Service Centres business model, apart from a set monthly management fee, included in that, we keep you compliant with your financial obligations, we advise and assist in improving your financial performance and provide you with monthly and annual financial reports. Also included in the monthly management fee is your marketing. We have a website where your franchise will be listed, we also manage your Facebook and other social media pages.


1st Auto Service Centres provides support and on-going training in 3 aspects.

Included in your flat monthly management fee (R 12 000) you will receive the following:

  1. Monthly financial reporting and annual audited financial reports. This will also include monthly analysis of your income and expenses. Salaries and wages processing and reporting.
  2. Marketing strategy – You will be listed on the company website with the services specific to your company. We will manage your social media pages adding specials or promotions, either on a national group basis or specific to your branch. You also receive 3 email addresses specific to your branch. Area exclusivity, all marketing materials designed & prepared (excluding printing).
  3. On-site training is offered by industry specialists in the form of brand / product specific training from suppliers and monthly reviews with head office.

Are You Our Next Franchisee?

1st Auto Service Centres prides itself in offering a very customer centric service offering where we provide HONEST, affordable vehicle repairs and maintenance. Our aim is to take the “was it necessary experience” and make it an educated informed experience coupled with WORLD CLASS customer service, becoming the benchmark for service and experience delivery.

We offer the lowest entry price into the market where you are only paying for assets, there is no “goodwill” expense built into our selling price. You will also be guaranteed the biggest “exclusive operating area”.

As an owner operator you would initially only need 1 sales / admin person and employ as your grow. If you are investor, you would need a qualified mechanic and a sales / admin person and again employ as you grow.

As an owner operator you would need to be a qualified mechanic to become RMI approved as well as the following attributes:

  • An entrepreneurial spirit and passionate about owning your own business.
  • A strong work ethic
  • The ability to deal with pressure.
  • Business acumen.
  • A STRONG customer service ethic.
  • Self-motivated.
  • Honest
  • Love working with your hands and vehicles.

Contact us to discuss how we can get you started!!!!!


When It All Began


Marcellus McNamara

Year Established


1st Franchise Opened

Brand Network


Marcellus McNamara

Head Office


No. of Outlets


Available Opportunities


FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 480 000 based on approx. 300 m²

Initial franchise fee


Initial Working Capital

R 150 000

Minimum owners contribution

Franchise Terms

Management services fee

Flat rate of R 12 000 per month

Marketing fee

Included in Management service fee

Initial agreement term

5 Years

Renewal term

5 Years
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