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First Fitness' vision is inspiring people to live well by making fitness affordable and accessible to everybody.

The Brand

It is a fact that our modern lifestyles promote sedentary behaviour that contributes to a myriad of chronic diseases. It is also a fact that South Africa is recorded to have one of the highest obesity levels in the world. 1st Fitness seeks to address this situation by offering their customers a smarter way to exercise.

By structuring their customer offering and business systems to economically and effectively address their customers’ needs, low-cost gyms around the globe have achieved great success.

1st Fitness is able to offer their members all the facilities required by the majority of the gym-going public at significantly lower membership fees without compromising on the quality of the facilities or the equipment.

1st Fitness’ vision is “Inspiring People to Live Well by making fitness affordable and accessible to everybody” and they aim to do so by providing quality, functional and inviting neighbourhood friendly gyms with low-cost memberships.


1st Fitness offers their clients a clean, professional and modern environment with state-of-the-art equipment and will soon introduce an exciting online resource that helps members achieve their fitness goals. Franchisees are encouraged to increase their value offering by offering additional group training classes, such as MMA, kickboxing or other such classes that are in demand in the regions they serve. The level of service, regular promotions and modern facilities all contribute to making the 1st Fitness regional gym a very attractive proposition.

The exercise area is split into training zones that afford members the opportunity to interact with other participants who are engaging in similar training and includes a cardio zone, circuit zone and strength zone. There is also a large group training area, a Fitvibe studio, an interactive bike training studio and much more.

All 1st Fitness floor staff should be qualified in the basics of personal training. One-on-one training is also available to members who have specific goals and require personal attention.


The 1st Fitness franchisor will assist franchisees with the establishment of the gym, provide training for staff and management and assume responsibility for national and regional advertising campaigns.

Franchisees will be trained at head office for a period of approximately 15 days to equip him/her in managing their own outlet. Ad-hoc training as deemed necessary by the franchisor will be available from time to time.

Are You Our Next Franchisee?

As a 1st Fitness franchisee you will have superior people, leadership and communication skills and will benefit from any prior experience in direct sales.


When It All Began


Ahmed Hansa

Year Established


1st Franchise Opened

Brand Network


Ahmed Hansa

Head Office


No. of Outlets


Available Opportunities

Major cities in South Africa

FASA Membership

Investment (Excl. VAT)

Average set-up cost

From R 1,5 Million

Initial franchise fee

R 80 000

Initial Working Capital

R 350 000

Minimum owners contribution

Franchise Terms

Management services fee

5% on monthly turnover

Marketing fee

3% on monthly turnover

Initial agreement term

5 Years

Renewal term

5 Years
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