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27Pinkx was created with one simple mission in mind: to bring a little piece of Hollywood luxury to South African women. We source and import the top beauty brands globally as well as produce exceptional makeup storage and tools at affordable prices.

The Brand

27Pinkx is a South African online beauty retailer specialising in beauty for all women. Founded by two small-town sisters, Khatija and Anjum Ahmed, they started their business by selling perspex makeup storage from their garage at home; and later created their own brand of cosmetics to sell online. In 2015, the company grew to a point which allowed them to open their first 27Pinkx Beauty Bar. At the end of 2017 the principals embarked on their franchise roll-out programme and retained the services of a specialist, FASA-accredited franchise consultancy to assist them with the process.


The main activities of 27Pinkx are the retail of a collection of exclusive make-up-, skin care- and hair care products, as well as a provision of beauty treatments, including facials, waxing, pedicures, manicures and hair styling. The company’s brands are sold online, as well as from 27Pinkx’s salons, and its beauty therapy comprises various specialised and reputable international beauty treatments not previously available in South Africa. The premises should be a residential property or be located in a high-end mall in an upmarket area in a busy street with large volumes of passing traffic, easily accessible with ample, safe parking. Staff complement comprises 1 x receptionist, 3 x therapists, 2 x nail technicians, 1 x hair stylist and 1 x cleaner.


The franchisor shall provide the franchisee and its key staff with 3 (three) weeks’ initial training. Training shall comprise both the theoretical and practical aspects of the business, including the point-of-sale system, operations, customer relations, administration, etc. Ongoing training will also be provided from time to time, as required, as the business system develops and in order to stay abreast of developments and changes in the industry.

Are You Our Next Franchisee?

A pronounced beauty aficionado with exceptional managerial skills, good product knowledge, self-discipline, performance-motivation and commitment, a positive attitude, energy and drive, excellent interpersonal skills, a vision to grow the business, the ability to always put the customer first, exceptional communication skills, the ability to identify customer needs and make customer service excellence top priority, good administrative skills, and the ability to achieve sales budgets.


When It All Began


Khatija Aboobaker / Anjum Sabadia

Year Established


1st Franchise Opened

Roll-out in 2018
Brand Network


Khatija Aboobaker

Head Office


No. of Outlets

Roll-out in 2018

Available Opportunities


FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 2 349 000 including R 200 000 Initial Franchise Fee

Initial franchise fee

R 200 000

Initial Working Capital

R 150 000

Minimum owners contribution

Franchise Terms

Management services fee

5% of turnover

Marketing fee

2% of turnover

Initial agreement term

5 Years

Renewal term

2 Terms of 5 years each
27Pinkx logo

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