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“This is the most exciting company I have ever worked with. Joined just over 3 years ago and it has been a tremendous journey” – Cape Town based ActionCOACH Christian Harbeck. Consider partnering with the world's largest business coaching franchise. ActionCOACH is a globally acclaimed franchise that is currently the world’s leading business coaching firm. At ActionCOACH, you are not just a number, you become part of the ActionCOACH family which connects you to a global community of professionally certified experts from day one. The ideal ActionCOACH franchise partner has extensive business experience and is passionate about helping others achieve success.

The Brand

“The most rewarding element about being an ActionCOACH Business Coach is the fact that you can assist business owners to reach their business and personal goals.” – Western Cape based ActionCOACH Corné Oosthuizen.

Operating in over 80 countries, ActionCOACH is the world’s leading business coaching firm, committed to providing exceptional business coaching and mentorship to businesses of all sizes. Founded in 1993 by Australian-born entrepreneur Brad Sugars, ActionCOACH’s success has made it one of the fastest-growing franchises in the world.

ActionCOACH has coached more clients, won more awards, gained more recognition, and produced more profits than any other coaching company of its kind in the world. Their simple and systemised approach to business has benefited budding entrepreneurs and veteran business owners around the world with more time, more effective teams, and most importantly, more money.

Concept

OUR CORE VISION

 The Southern Africa Vision we support is “Thriving Entrepreneurs, Impacting Economies, Transforming Communities”.

Our purpose is to have a coach in every business.

“You’ll build a business with a purpose and discover valuable strategies, tested tools, and proven systems to coach any business.” – ActionCOACH SA Country Partner Harry Welby-Cooke.

WHAT IS BUSINESS COACHING?

Since ActionCOACH pioneered Business Coaching since the early 1990’s, the term has become synonymous with performance and growth, and it is as focused on the business, its team, its processes and its sales and marketing as it is on the business owner. You see, owners of small-to-medium sized businesses find it hard enough keeping pace with all the changes and innovations going on in today’s modern world to find the time to devote to sales, marketing, systems, planning and team management … and then to run their business after that. You’ll take your business experience, add it to our proprietary and copyrighted systems, and together through weekly conversations, you’ll coach business owners to financial and personal success.

WHAT DO I DO AND WHAT DO I SELL AS AN ACTIONCOACH?

Your role as an ActionCOACH is to help the owners of small-to-medium sized businesses with their sales, marketing, management, team building, direction, goal setting and so much more … Essentially you’ll be their sounding board, confidant, mentor and coach. But you don’t have to be a marketing guru to succeed …The ActionCOACH system has been designed to get results in a way that’s both effective for the client and highly profitable for you. As part of your arsenal of products and services, you’ll deliver everything from Business Coaching programs to seminars.

SO AS A BUSINESS COACH, WHAT MIGHT YOUR AVERAGE WEEK LOOK LIKE?

You would probably spend it meeting with prospective clients, coaching clients over the phone, preparing and delivering seminars, conducting in-house training programs, critiquing your clients’ marketing pieces, performing Alignment Consultations or selling the ActionCOACH planning program.

WHO WILL BE MY TARGET AUDIENCE?

It’s hard to think of a business that would not benefit in some way from ActionCOACH ‘s products and services. Most of these business owners are Owner/Operators who are looking to introduce systems that can generate more growth or profit, provide them with more time, or produce better productivity from their team members. We have found that most start-up businesses are either not financial enough to afford our coaching services or are still in the development and establishment phase of their business cycle. They do not normally fit our ideal business profile. Similarly, many big businesses will have their own in-house marketing departments working in conjunction with outside advertising and public relations houses, and therefore may not see a need for our services.

 SO…HOW DO I MAKE MONEY AS AN ACTIONCOACH?

Your main income stream will be through coaching and mentoring your clients, each of which will provide you with monthly revenue. Seminars are just one of the lead generators you’ll use to source clients, and considering you’ll be consistently aiming for at least two coaching clients from each seminar (plus those you’ll convert from many of our other proven prospecting techniques) you’ll find your earning potential will only be limited by your enthusiasm. One thing’s for sure: you’ll be pleasantly surprised at the end of each month.

CAN I WORK FROM HOME?

Currently there are two types of franchises available within ActionCOACH: Firm and Practice. The first option, a Practice, gives you both a solid business and a great work-from-home lifestyle that offers a lower overhead and stress level. The second option, a Firm, gives you a team of 8+ coaches and a professional office-based firm, generally delivering the full spectrum of programs and services.

Support

WHAT KIND OF TRAINING DO I RECEIVE?

You’ll be provided with all the tools, and the knowledge, to have a dramatic impact on your clients’ businesses … and to change your life. By the time you start coaching, you’ll be a master of most powerful business secrets available. And you’ll know the keys to multiplying business profits and generating wealth. You’ll be fully equipped to achieve sensational results that will amaze your clients.

Franchise partners complete a 4-week pre-training programme prior to attending their 10-day training at the ActionCOACH global head office in Las Vegas, USA or virtually. This is followed by a focused 12-week kick start programme to get their business up and running as quickly as possible.

WHAT LEVEL OF SUPPORT DO I GET?

ActionCOACH has a two-tiered administration and support system which provides franchisees with the best of both worlds. Your ActionCOACH Regional Office is responsible for the overall administration, direction, development and marketing of the network, while your Master Licensee will provide initial and ongoing support and guidance. This ensures that help is never far away.

WHAT DO I GET FOR MY MONEY?

When you invest in the ActionCOACH system, you purchase the franchise rights to operate an ActionCOACH Business Coaching business. This provides you with the complete ActionCOACH system that covers sales, marketing, and coaching. You’ll also get your own personal success coach who will keep you on track, a global support group, and a network of other coaches with whom to share ideas, successes and experiences. In short … you’ll be getting proven turn-key systems that have been developed and tested over the past 25 years.

Are You Our Next Franchisee?

ActionCOACH’s team of coaches are all passionate about business, helping others and making a contribution to the success of entrepreneurs and their communities. The ActionCOACH candidate selection process is discerning and inclined towards applicants with an educational background and past business or managerial experience. The application process includes in-depth interviews, personality assessments and reference checks.

WHAT DO WE LOOK FOR IN A FRANCHISEE?

Only people with passion should become a Business Coach. That’s because Business Coaching is a very passionate business. So if you’re passionate about business, life and love, then ask yourself this: Does the very thought of finding better and more efficient ways of improving a company’s bottom line set your pulse racing? Are you the kind of person who is constantly striving to succeed? Do you always find yourself helping others? If this sounds like you, then read on…

  • Passion for Business and helping others.
  • Genuine interest in the business world.
  • Senior level business experience (Previous business ownership experience will be an advantage.)
  • Desire to build your own highly profitable and scalable B-2-B business.
  • Have accessible funding and the ability to invest capital in your own business.
  • Constantly striving to succeed.

INFO

When It All Began

Founders

Brad Sugars

Year Established

1993

1st Franchise Opened

2007 in South Africa
Brand Network

CEO

Harry Welby-Cooke & Pieter Scholtz (Southern Africa) / Brad Sugars (Global)

Head Office

Stellenbosch and Gauteng

No. of Outlets

45 in South Africa

Available Opportunities

Please contact ActionCOACH directly.

FASA Membership

No
Investment (Excl. VAT)

Average set-up cost

From R 595 000

Initial franchise fee

Included in the Franchise Fee

Initial Working Capital

R 80 000

Minimum owners contribution

50%
Franchise Terms

Management services fee

Included in the Franchise Fee

Marketing fee

5% of revenue after month 3

Initial agreement term

7 Years

Renewal term

7 Years

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