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ActionCOACH business coaching is the world foremost business coaching franchise opportunity. ActionCOACH has developed proven business methodologies to improve productivity, performance and profitability within businesses. The ideal ActionCOACH franchise partner has extensive business experience and is passionate about helping others achieve success.

The Brand

Operating in over 75 countries, ActionCOACH is the world’s leading business coaching firm, committed to providing exceptional business coaching and mentorship to businesses of all sizes. Founded in 1993 by Australian-born entrepreneur Brad Sugars, ActionCOACH’s success has made it one of the fastest-growing franchises in the world.

ActionCOACH has coached more clients, won more awards, gained more recognition, and produced more profits than any other coaching company of its kind in the world. Their simple and systemised approach to business has benefited budding entrepreneurs and veteran business owners around the world with more time, more effective teams, and most importantly, more money.

Through their ‘World Abundance through Business Re-education’ vision, the goal of ActionCOACH is to enable ambitious entrepreneurs to be thriving business owners, to build more profitable businesses, reduce stress, and to attract, grow and retain great teams within a thriving company culture.


ActionCOACH business coaches provide one-on-one coaching, a range of mentoring and group coaching programmes, seminars, workshops, alignment consultations, business planning programmes and events, business books and multi-media products as well as marketing and product advice.

Having launched in Southern Africa in 2007, the ActionCOACH regional team aims to expand their footprint across Africa and are looking for like-minded individuals to join the team. If you are ambitious, have a genuine interest in the business world, senior level business experience and have a desire to build your own highly profitable and scalable B-2-B business, then you are the person we are looking for as a Business Coaching Franchise Partner.

ActionCOACH franchise partners have the benefit of a high margin, low cost business that can be equally profitable as a small boutique practice, or scaled to include a niche practice with two additional employed business coaches or even a fully-fledged professional firm.

The Southern Africa team currently has over 50 full-time dedicated business coaches aimed at coaching businesses to massive success throughout the region. Years of experience, continuous training, and proven systems aid coaches to get incredible results with clients.


With ActionCOACH you buy your own Coaching Business where you not only receive world-class training, systems, tools and proven international Intellectual Property, but also unlimited support from our global, national and local team every step of the way.

At ActionCOACH we offer our coaches only the best training possible. If you come onboard as a business coach you gain access to over 3,500 business strategies and tactics. You will cover a multi-facet training programme for an initial 4 months and thereafter even more training that never stops. Continual training programmes, webinars, support calls and conferences are offered to all our coaches to ensure they remain the number one coach in the field.

Franchise partners complete a 4-week pre-training programme prior to attending their 10-day training at the ActionCOACH global head office in Las Vegas, USA or virtually due to COVID-19. This is followed by a focused 12-week kick start programme to get their business up and running as quickly as possible.

Are You Our Next Franchisee?

ActionCOACH’s team of coaches are all passionate about business, helping others and making a contribution to the success of entrepreneurs and their communities. The ActionCOACH candidate selection process is discerning and inclined towards applicants with an educational background and past business or managerial experience. The application process includes in-depth interviews, personality assessments and reference checks.


When It All Began


Brad Sugars

Year Established


1st Franchise Opened

2007 in South Africa
Brand Network


Harry Welby-Cooke & Pieter Scholtz (Southern Africa) / Brad Sugars (Global)

Head Office

Stellenbosch and Gauteng

No. of Outlets

45 in South Africa

Available Opportunities

Please contact ActionCOACH directly.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

From R 595 000

Initial franchise fee

Included in the Franchise Fee

Initial Working Capital

R 80 000

Minimum owners contribution

Franchise Terms

Management services fee

Included in the Franchise Fee

Marketing fee

5% of revenue after month 3

Initial agreement term

7 Years

Renewal term

7 Years

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