Aluweld has been manufacturing aluminium balustrade products of various designs since it was founded in 1986. During its existence, the company has experienced the numerous concepts and variations that have entered the market.
In looking to expand its marketing base, a product was designed that could be mass produced and used multi-purposely and so the Aluworld DIY Balustrading Systems patented concept was born.
As the product finds appeal with customers across the country and beyond, sales have increased steadily. The reason for establishing franchises is the preference customers have shown for wanting to physically experience the product rather than committing to an internet purchase.
Future developments include introducing further product variations, incorporating stainless steel, glass and cables into the system. The idea is to market quality, user-friendly and affordable systems.
Aluworld DIY Balustrading Systems specialises in the supply and distribution of aluminium balustrade products relative to its patent and associated variations. The product is marketed as a DIY system for distribution only and in some cases distribution and installation.
Brand image and therefore the standardisation of the business processes and procedures is important in the success of the Aluworld Balustrating Systems business model. The business is extensively promoted at shows, fairs, exhibitions and other public events, using suitable, professionally produced promotional display material as this has proven most effective in generating business leads. Aluworld Balustrading Systems conducts business on a non-credit basis. The overhead structure required to operate the franchise is fully funded through the turnover generated.
The target market served by Aluworld includes homeowners, architects, builders, DIY hardware stores, construction firms and developers. Franchisees will have a display trailer that will serve to introduce the system to potential clients. Franchisees also have access to software that enables them to compile, itemise and calculate quotations quickly and easily.
An Aluworld DIY Balustrading Systems franchise can be run from home or an office with storage space of approximately 20m².
The franchisor’s intensive in-house training course conducted over three weeks includes elements of theory and on-the-job training. Franchisees will only be permitted to commence trading once they have successfully completed the training programme.
Franchisees receive on-going operational support and assistance from the operations department, in addition to which each franchisee is provided with an operations, maintenance, administrative and marketing manual. The franchisor further lends its experience to addressing any challenges franchisees may encounter.
Experience in the building and/or engineering industry is preferred and successful applicants must have an understanding of certain building and construction methods. Franchisees must have good communication skills and the ability to relate to customers which will be advantageous for complete client satisfaction. A positive attitude and commitment to work hard will reap a rewarding income.
1st Franchise Opened
No. of Outlets
Average set-up cost
Initial franchise fee
Initial Working Capital
Minimum owners contribution
Management services fee
Initial agreement term
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