SAFB Automagic
At Auto Magic we understand that your car is your priority. Our priority is to make sure that you are back on the road in the shortest possible time frame.

The Brand

Hein Scheffer, franchisor for Auto Magic identified a niche market in the auto body repair industry and began formulating a business strategy that would eventually grow to become the benchmark for non-structural repairs.

Today, Auto Magic has an extensive national network of Franchisees, where the focus is on maximising opportunities with aspiring entrepreneurs wanting to be in business for themselves, but not by themselves.


Whether you have been involved in a serious car accident, a minor bumper bashing or have been the victim of any other event that has caused damage to your vehicle, having it repaired as soon as possible and to the standard you expect, is your absolute priority.

At Auto Magic we understand this and have developed our repair and management systems to ensure we are market leaders in efficient repairs, carried out in the shortest possible time frame.

Auto Magic offers a wide range of panel beating services that will return your vehicle to the condition it was in prior to the damage occurring, no matter what the damage.

• Replacement and repair of bumpers, bonnets and boot lids.
• Replacement and repair of all fenders, doors and headlights.
• Replacement and repair of all mag wheels.
• Repair of hail damage and rust spots.
• Spray Painting and colour coding to all areas of the motor vehicle.
• Professional polishing of all vehicle surfaces.

Each Franchisee will be required to have experienced staff, as we firmly believe your business is only as strong as your team. The Franchisee, an administrative and operational team run each outlet and staff are selected by the Franchisee, with support from the Franchisor.

The discipline, with focus on quality and service required by the Franchisor must be part of the Franchisee’s business acumen, as Customer Care is part of Auto Magic’s DNA.


Franchisees get classroom and on the job training. Operational support via regional staff and Head Office ensures that every branch complies with our minimum standards on quality and service.

Are You Our Next Franchisee?

We prefer owner-managed Franchises with strong operational and administrative ability. The following is an outline of the ideal profile of a franchisee:


The Franchisee must be a person wanting to be a successful businessperson, who understands that it takes hard work, long hours and dedication to achieve success.


The Franchisee must be willing and able to be guided by the Franchise system and be committed to work within the system.


The Franchisee must not be over indebted and must have at least 40% (± R1.2M) own, unencumbered capital contribution.


When It All Began


Hein Scheffer

Year Established


1st Franchise Opened

Brand Network


Hein Scheffer

Head Office


No. of Outlets


Available Opportunities

Please contact Auto Magic directly.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 2,9 Million

Initial franchise fee

R 375 000

Initial Working Capital

R 300 000

Minimum owners contribution

Franchise Terms

Management services fee


Marketing fee


Initial agreement term

5 Years

Renewal term

5 Years
SAFB Automagic

Fill in the form below and we will get back to you shortly.


    Fill in the form below and we will get back to you shortly.

      High Performance Training & Coaching Logo

      Fill in the form below and we will get back to you shortly.

        Universal Paints Logo

        Fill in the form below and we will get back to you shortly.