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Body20 is leading the EMS fitness revolution and offering franchise opportunities to entrepreneurs in one of the fastest growing industries within the franchising sector.

The Brand

The first Body20 studio originated in Brackenfell, Cape Town in 2013 and reached its capacity in just nine months. Franchisor, Bertus Albertse is a very successful body builder and fitness athlete both on national and international arenas. Prior to Body20, he has worked in the health and fitness industry for eight years. With a great passion and full understanding of the industry, it was obvious that Electro Muscle Stimulation (EMS) technology is one of the fastest growing fitness movements globally as more people are introduced to this form of training. Body20 now has a national reach and will soon have international representation in Africa and the USA.


Body20 is a rapidly growing franchise model within the fitness industry that provides a high return on investment thanks to strong-unit economics and streamlined operations. The combination of state of the art Electro Muscle Stimulation (EMS) technology, modern personal training and rapid fitness results makes Body20 the most exciting franchise opportunity in fitness this decade.

EMS gets you fit and healthy in a short period of time and keeps your body in shape. This exclusive beauty and sports technology designed in Germany and leverages the effect of your workout to another level. Muscle structure gets strengthened, fat cells get burnt effectively and the joints are spared.

Body20 helps franchisees set up their own turn-key Body20 EMS studios to capture huge customer demand and also supplies systems and support to ensure on-going success.

The appeal of a stronger, fitter you in only 20 minutes per week attracts potential members, while the expertly designed layout of each club appeals to investors by utilising space and resources efficiently, so that owners are not paying for space and utilities that go unused.

Along with the strategic membership price, Body20 retains members through additional offerings, which provides owners with multiple revenue streams.


Full initial and on-going training from Champ Boot Camp to brand induction is provided. Modules covered include top performer recruiting tactics, compensation and commission structures, sales, marketing and Body20 systems and procedures.

A state of the art Customer Relationship Management system is used which assists franchisees in managing and effectively communicating with their customers and team. We offer full business planning with personalised budget, Key Performance Indicator’s etc. for each studio and also provide monthly financial management services including Human Resources, bookkeeping, etc.

Are You Our Next Franchisee?

Body20 is currently assembling an elite team of franchise partners who have the ability to run successful studios, to think strategically and to execute on a daily basis.

Do you possess the following?

• Sales and marketing abilities
• A passion for business and fitness
• A high standard of people management and communication skills
• The willingness to learn and acquire new skills
• An entrepreneurial, enthusiastic, positive attitude


When It All Began


Bertus Albertse

Year Established


1st Franchise Opened

Brand Network


Bertus Albertse

Head Office

Cape Town

No. of Outlets


Available Opportunities

Across South Africa.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

Express = R 120 000; Standard = R 250 000; Flagship = R 400 000

Initial franchise fee

Express = R 200 000; Standard = R 300 000; Flagship = R 400 000

Initial Working Capital

Express = R 102 500; Standard = R 175 500; Flagship = R 275 500

Minimum owners contribution

Franchise Terms

Management services fee

R 5 000 per month

Marketing fee

On application

Initial agreement term

5 Years

Renewal term

5 Years
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