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An authentic South African brand with a unique vibe & distinctive taste-braai passion is our game' quality obsession is our trade. We serve great food, and even greater customer experience.

The Brand

We stand for real, and everything we do at #braai is real and unique. Our first store opened in 2018 and we began franchising in 2019. We cut through the fluff, straight to the bone. And we believe that our ‘real and unique’ take on food and franchising is what challenges the ‘status quo’ franchise model.

We are South African – a warm, interactive, quirky an on-trend brand, with our customer-centric focus on driven by passion and humor. We cater to the entirety of the LSM 3-10 South African market. We embrace ‘ubuntu’, loving and feeding all our multi-cultural foodies with great food, the original braai taste & a bit of humor on the side.

We aim to fill every town with the authentic experience of #braai – convenience, great taste and a feel good outing, all on your doorstep! We aim to have 10 outlets by the end of 2020.

Concept

An authentic South African brand with a unique vibe & distinctive taste-braai passion is our game’ quality obsession is our trade. We serve great food, and even greater customer experience.
We pride ourselves in the fact that all our meat is grilled on a real braai. This means you get the real braai taste. Our target market ranges in the middle LSM sectors(LSM3-7) targeting the middle income earners of all genders and races.

Support

Hands-on training for two weeks. The first week covers theory and practical kitchen time dealing with all aspects including the preparation of the entire menu, food safety and hygiene standards. The second week covers “Live” in-store training, ensuring your staff is ready for the real deal. Management training is also covered providing the franchisee with full knowledge of the “ins and outs” of the industry as well as valuable financial competency training.

Are You Our Next Franchisee?

Franchisees must:

• Be financially stable
• Have a good business acumen
• Be hands on operators
• Be motivated
• Be inspirational leaders
• Be a people’s person
• Be hard working as long hours are needed in this industry
• Have minimal industry knowledge

INFO

When It All Began

Founders

Donovan Barnard

Year Established

2018

1st Franchise Opened

2018
Brand Network

CEO

Donovan Barnard

Head Office

Pretoria

No. of Outlets

6

Available Opportunities

10 – Please contact #braai directly.

FASA Membership

Yes
Investment (Excl. VAT)

Average set-up cost

R 750 000

Initial franchise fee

R 115 000

Initial Working Capital

R 70 000

Minimum owners contribution

100%
Franchise Terms

Management services fee

4%

Marketing fee

2%

Initial agreement term

5 Years

Renewal term

5 Years
charcoal and orange

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