Business coaching is available to help you understand and optimise your franchise area. You can utilise these important tools to ensure you are running a profitable company.

Most importantly, we encourage you to HAVE FUN with your events, customers, regulars and suppliers!

* Staff

The ideal team has an experienced and dynamic barista and an outgoing, experienced sales person.
The barista will: have talent making consistently exceptional coffee, have personality ‘star power’, great people skills, is trustworthy with opening and closing the business as an on-site manager.
Your sales person will have an outgoing personality with a ‘can-do’ attitude who will be responsible for customer care, making cold drinks, preparing food, delivering orders, handing out flyers in the business’s catchment area (eg. office parks) and making sure there are no lost sales or opportunities to grow the business.

* Day to Day Operations

A typical weekday in the life of a Cafe2go franchisee consists of overseeing your barista and his delivery helper at the trailer, ensuring the trailer is properly stocked, check the daily sales records, collect receipts for your accountant, bank the cash and promote your Cafe2go business to possible sites and events.

Weekends focus on targeted events. Like any event organiser you need to get your ducks in a row throughout the week. For instance, the milk, ice, extra muffins, a quick site visit, studying the event demographics, the expected weather forecast, extra staff; all this planning ensures you maximise all sales opportunities for the weekend.

* Profitability

We encourage our franchisees to reach an average of R60 000.00 + turnover per month as soon as possible with a gross profit of approximately R 45 000 and a net profit of R 30 000 per month.

NOTE: Individual results differ for each franchisee and expected profits will depend on the combination of coffee business units bought and how actively you are operating them.

As the business owner, your responsibility will be to find and book events as well as act on the leads for events that we, the Franchisor will send you. Bear in mind that some events carry a booking charge.

* Franchise Area

Your franchise area will be negotiated with you. Some of the factors we consider are your current business and personal network and your ability to link to attractive niche markets for example the sport community, schools and your corporate connections. Our business philosophy boils down to “market saturation”, which we define as focusing strongly and doing justice to a small area, which makes more sense than spreading yourself too thinly.

We find that most sizeable country towns and selected suburbs in cities work very well for a Cafe2go franchise. The reason is our combined strategy with fixed sites during the week and selected events on weekends. In your application you have to indicate your area preference and we will work with you to define boundaries and area strategies. Events outside your area are handled only with our written consent.

Cafe2go Values: We only use quality 100% Arabica coffee and other quality materials. We respect our dedicated staff, suppliers, franchisees and customers. We value having fun and lifestyle choices, while we make a good living.

Safety: As a cash business it is important to be security conscious. We find it is important to bank daily cash sales, understand and use your point-of sales system as a management tool, insure your trailer, park only in safe areas and employ only staff with clean records.

Cafe2go Brand: We believe in the importance of building and maintaining a classy and sought-after brand. We find that this works. We want event managers and business park owners to approach us, not the other way around.

Our aggressive marketing strategy includes strong branding of our trailers, staff uniforms and marketing material, a fun and productive presence on Facebook and regular industry networking. Franchisees get picked on their marketing orientation, service ethics, focus on quality, a memorable customer experience, their ability to help grow the brand and their love of coffee, of course!

Innovation: We are very excited about developments in all facets of the mobile coffee industry. Franchisees will be able to participate in new developments and opportunities as and when they are added to the Cafe2go franchise concept. Franchisees will be kept in the loop on new developments and the possible costs and benefits to franchisees.

Guarantees: One year guarantee on the moving parts of the trailer and coffee equipment. For Trailers – twelve events per year referred from Head Office at an average of one per month. To make our and your marketing easier, we will link you to event organisers and sources of leads to help ensure a steady flow of events.

Stock Levels: We will teach you about the ideal stock levels to keep and what lead-times to expect on deliveries of stock to you.

Vehicle: For trailers – You need a strong enough vehicle to tow your trailer and we’ll advise you on the right image your vehicle must project.

Ordering stock: As a franchise group we believe in high quality and using our overall purchasing power to negotiate best prices and terms from our suppliers. You can order coffee and all other consumables from us. The delivery time is about 3 working days. Deliveries are done via a courier service. In emergencies you can collect stock from your nearest Cafe2go franchise depot.

Social Media: Social Media & Mobile IS BIG! You will find us on all the major social media sites: Facebook, Twitter, Instagram, and YouTube. Join our online community of coffee lovers and keep updated on events, personalities and coffee news & views. We boost promotions, products and events on your behalf.

Cafe2go Loyalty Program

Helping you grow your business. We also offer our franchisees a loyalty program that we introduced in March 2017. The Cafe2go App. is designed to spoil our customers with yet another way to place and get their favourite drink, snack, or even arrange platters pre-ordered or delivered! If you haven’t already, download it today from App Store or Google Play.