Cofi. Whether you’re looking for a place to drink, eat or let yourself go, is the place to be. A totally new exciting experience combining trendy music, tasteful dishes and friendly service.

The Brand

The first store was opened in October of 2005 in Brooklyn, Pretoria with resounding success. The concept was fresh and well researched. It catered for a niche market of discerning clientele who wanted good food as well as vibey ambiance without sacrificing the quality of their surroundings.

The very cosmopolitan look and feel of appeals to a wide variety of consumers and therefore amassed popularity very quickly.


The Franchise Company has created an environment where people feel free to express themselves casually, socially and professionally; where we provide the canvas and our customers the rest…thus building strong and successful ventures which will have an impact and blossom nationwide.

We are at all times dedicated to our customers and employees – without ever sacrificing the quality which our enterprise strives to achieve and maintain.


The Franchise Company provides support to all its franchisees in a number of areas, both before and after opening a new outlet.

1. Initial support includes:

– assistance in compiling business plans and cash flow forecasts for application to the franchisee’s financial institution; assistance in choosing a site and negotiating a lease; and
– operational assistance in the opening and initial running of the store. Our well-trained, motivated and experienced team provides ongoing support and assistance to our franchisees in all aspects of building and maintaining a successful business. They are also responsible for upholding the high operational standards and quality of the brand and its products.

2. Training.

We recognize the importance of our human resources and ensure high quality service delivery through training. We provide essential training to all individuals necessary in the day-to-day running and success of the restaurant.

Training is continuous and is provided by way of lecture style presentation, training manuals and hands-on in-store training at various restaurants, depending on the location of the new venture.

Are You Our Next Franchisee?

The profile of our ideal franchisee:

– a passionate hands-on operator;
– not afraid of working long hours;
– prepared to uphold the values of the brand;
– totally service-orientated and proficient communication skills;
– prepared to learn;
– prepared to add value;
– proactive and not reactive;
– non-discriminatory;
– understands the importance of Operating Standards;
– has an amount of 40%-50% of development costs in unencumbered funds.


When It All Began


Mr Elias Zachos & Mr Tasos Kritharis

Year Established


1st Franchise Opened

Brand Network


Elias Zachos

Head Office


No. of Outlets


Available Opportunities


FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 3.5 to R4 Million

Initial franchise fee

R 200 000

Initial Working Capital

R 400 000

Minimum owners contribution

Franchise Terms

Management services fee


Marketing fee


Initial agreement term

5 Years

Renewal term

5 Years

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