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All of our Parlours are equipped with baths, hot water gas geysers, electric clippers, dryers, grooming tables etc. None of our dogs are ever bathed outside of the vehicles. All work is done inside the Mobile Grooming Parlour.

The Brand

The core business of Dandy Dogs Mobile Pet Spas is the operation of completely self-contained, mobile dog grooming parlours. As a qualified groomer, the founder understood that washing and grooming can be a traumatic experience for animals, especially if done in an unfamiliar environment. She also realised that many dog owners lead busy lives and delivering their pets to a parlour is a disruption. This led to the design and creation of a complete, self-contained parlour on wheels where dogs are cut and groomed. In 1997 she established the first mobile grooming parlour in South Africa and in 2008 Dandy Dogs was formed.

Concept

Dandy Dogs’ value proposition comprises an initial, as well as an ongoing offering. The initial offering comprises a specially designed, state-of-the-art mobile parlour, together with all the tools of the trade, consumables and training required for the successful operation of a franchise unit. The ongoing offering includes comprehensive franchisee support for the duration of the agreement, and the effective utilisation of franchisees’ advertising contributions. In this regard, the franchisee’s mobile unit is also a rolling billboard which invariably attracts business. Staff complement – Qualified groomer + plus 1 assistant. At least 1 member of the crew must have a code 8 licence in his/her possession.

Support

The franchisor shall provide the franchisee with 2 (two) weeks’ initial training. Training shall comprise both the theoretical and practical aspects of the business, including basic administration. The training however, does not include training the franchisee or staff to become a qualified groomer. Training is therefore aimed at familiarising the franchisee with the franchisor’s processes, procedures, operations, effective use of the Custom Made Unit, and Dandy Dogs’ culture and ethos. The franchisor shall provide the franchisee with ongoing training from time to time, as required.

Are You Our Next Franchisee?

A Dandy Dogs franchisee shall, first and foremost be an animal lover. In addition, the franchisee should have dog care or dog handling experience of sorts, be highly motivated, observe business ethics which are beyond reproach, have a positive attitude, excellent interpersonal skills, be presentable, well-mannered and friendly, organised, and have basic knowledge of dog breeds and their behaviour; and who has at his or her disposal sufficient funds to buy into the franchise opportunity and the operating capital associated with it. The franchisee shall employ an experienced or qualified groomer for each mobile unit who shall be vetted and tested by the franchisor.

INFO

When It All Began

Founders

Darlene Mitchell-Mees

Year Established

2008

1st Franchise Opened

2014
Brand Network

CEO

Darlene Mitchell-Mees

Head Office

Midrand

No. of Outlets

1

Available Opportunities

Countrywide

FASA Membership

No
Investment (Excl. VAT)

Average set-up cost

R 250 000 including the Initial Franchise Fee

Initial franchise fee

R 65 000

Initial Working Capital

R 50 000

Minimum owners contribution

100%
Franchise Terms

Management services fee

R 3 500 per month

Marketing fee

R 1 500 per month

Initial agreement term

10 Years

Renewal term

10 Years
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