The business idea took root when Allen Lombard turned his love for all things D.I.Y into a business and, along with friend Richard Baker, commenced production in May of 1992 in a small factory in Fontainebleau.
At the outset, the plan was to manufacture kitchen cupboards as component kits and sell them in the form of “flat-packs” to the DIY-market.
In January 1993 they rented a 350m2 unit at a factory in Strydom Park, while retaining the showroom in Fontainebleau. Today, the entire factory in Strijdom Park is owned by Easylife Kitchens. The business is managed by two dedicated franchisors, one who manages the entire Cape region and one who manages the rest of the country. The two factories are located in Johannesburg (Gauteng) and Bellville (Western Cape) and supply over 30 franchises countrywide.
The CVs of the directors and the current executive team are published in our Full Disclosure Document. It might however be worth mentioning that the group majority shareholder and Managing Director of the Johannesburg region has been with the company for over 25 years.
There are four main areas that set us apart.
The first would be that we have two full-time training managers, with dedicated training facilities; one based in Gauteng and one in the Western Cape.
The second would be our franchise model where the store owner ensures the best service delivery to our customers, and the franchisees’ collective knowledge and experience is shared with the group.
Thirdly our marketing definitely sets us apart due to the size of our company, and last but not least, our association with the Italtile Group who have a shareholding of over 25% in Easylife Kitchens Management (Pty) Ltd.
New Franchisees have to follow a specific training schedule.
We have 2 dedicated training managers who are responsible for all ongoing training and a part of the initial training of a new franchisee.
We also require a new franchisee to spend time in an existing franchise in order to get acquainted with the day to day running of an Easylife Kitchens Franchise.
Training is our main focus and we offer ongoing training with yearly feedback from the franchisees regarding their current training needs. As a franchisor we take care of the heavy lifting and now offer an “accounting service” and a “sale and design” service to our franchisees. There are yearly store visits from all directors and bi-monthly franchise meetings where we all share and learn together.
We are looking for self-motivated individuals with a creative flair as well as business and management experience. All successful applicants will do a psychometric assessment to ensure that this is the business for them. It is a prerequisite for every franchisee to work full time in the business and to have free cash available for the start up costs.
Franchise owners (franchisees) need to follow the basic rules. They are expected to communicate openly and honestly at all times, but most importantly, they need to challenge the “status quo” as this is where growth happens.
A Franchisee’s role in their franchise is multi-faceted and will encompass finance & administration, sales & marketing, motivating & managing their team, project management & client liaison. As such, a typical day will include most of these activities and will necessitate that the Franchisee has excellent time management abilities and will need to be hands on in their franchise. The Franchisee needs to be fully committed to driving the success of their franchise, and they must be willing to go the extra mile and put in whatever effort is required to complete all the tasks at hand on any given day.
1st Franchise Opened
No. of Outlets
Average set-up cost
Initial franchise fee
Initial Working Capital
Minimum owners contribution
Management services fee
Initial agreement term
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