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Experimax is the innovator in technology sales and service specializing in highly coveted Apple products.

The Brand

Like many successful companies, Experimax actually started out of a garage. With a passion for the Apple brand and a curious mind, founder Jim Muir turned his hobby of buying, selling, trading and repairing computer equipment into a viable business venture. Quickly outgrowing his garage, Jim opened his first retail location in West Palm Beach, Florida in 2012. To keep up with the store’s rapid growth, Jim added his four sons to the team and later opened a second location in Boynton Beach, Florida. Jim’s goal was the same back then as it is today – to establish long-lasting relationships with his customers while providing the best service possible. The Experimax licnse for Southern Africa was procured in 2016 and has opened 5 franchises since then. This makes Experimax one of the fastest growing franchises in South Africa.


Experimax is a one-of-a-kind concept. We specialise in offering quality, pre-owned Apple® products and accessories, making repairs, taking trade-ins, and providing software and system updates. These products and services are in high demand and can all be found in one place – your Experimax store. New Experimax franchisees have the opportunity to join one of the fastest-growing franchises and get in on the ground floor of this innovative concept.

For entrepreneurs who wish to invest in a franchise concept but don’t know where to turn, Experimax is a wise solution. Experimax offers customers technology expertise and equipment that has some of the highest resale values in the industry. Experimax offers a thriving franchise model that capitalises on multiple revenue streams, a potentially vast customer base and specialisation in a brand with high customer loyalty.


Each new franchisee will undergo extensive training at the Western Cape Head office.

Are You Our Next Franchisee?

1. Ambitious
2. Have successful credit history
3. Have some business and operational skills
4. LSM 8-10
5. Self-starter
6. Hands on approach
7. Integral part of the community
8. Must be able to work and manage a team
9. Understand the importance of brand as an asset


When It All Began


Julian & Cesca Nieuwoudt

Year Established

2016 in South Africa

1st Franchise Opened

Brand Network


Julian Nieuwoudt

Head Office


No. of Outlets


Available Opportunities

27 Opportunities countrywide.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 1 750 000

Initial franchise fee

R 250 000

Initial Working Capital

R 120 000

Minimum owners contribution

R 1 Million
Franchise Terms

Management services fee


Marketing fee


Initial agreement term

5 Years

Renewal term

5 Years
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