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Freshly roasted coffee has that alluring power that captivates you and makes you feel complete. There is no doubt that the most famous of all the beans in the world, is the coffee bean. With that said, welcome to The Famous Bean Café.

The Brand

Famous Bean, which is an independent South African owned business based on world-class standards that strives to be one of South Africa’s top coffee café brands. Famous Bean has been developed to modernize the existing franchise model that in turn assists all franchisees to help benefit and ensure a smooth and successful operation. Our strategy is affordability and an investment that can set wealth free in an industry, where coffee is still our backbone.

Our beans are sourced, and we like to think, as a single origin and A grade blends, our name speak for itself. Our roastery uses the best equipment available from Germany. Our roast master is one of five qualified roasters in Africa and is roasting award-winning beans for years. He is a national barista judge and is training our baristas to be the best out there.


Aside from malls, we are pleased to be present in two Medi Clinic branches also. With this in mind, the diversity of the brand is noticeable. Our standard look and feel, and the ability to adjust and transform to meet the building and structure requirements are one of our strong points. On average The Famous Bean Café seats around 60 patrons.


The new Franchisee and staff undergo a practical training program before opening, on the premises. The training content is designed to prepare the participants fully for the operation of their new business.

The training includes:

• Method of business operation and systems implementation
• Kitchen staff training
• Menu training & customer care and relations (waiters)
• Key financial controls
• Opening day assistance from the Franchisor and Group Corporate Chef

The training course runs for approximately two weeks and the Franchisee should ensure that all the staff is fully trained before working in any store. On completion of the training course, the Franchisee is handed a comprehensive operator’s manual for reference purposes. The training program is on-going and refresher courses are always available.

Are You Our Next Franchisee?

We want to hear from you if you are:

• Passionate to own your own business.
• Passionate about coffee.
• Passionate about people.

Famous Bean prides itself to train the novice to a well-trained Franchisee and shop owner.


When It All Began


Etienne Bruwer

Year Established


1st Franchise Opened

Brand Network


Etienne Bruwer

Head Office


No. of Outlets


Available Opportunities

Swellendam, Cape Town CBD, Langebaan, Robertson, Northern & Southern Suburbs of Cape Town, Gauteng and Kwa-Zulu Natal.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 980 000 to R 1,4 Million

Initial franchise fee

R 150 000

Initial Working Capital

R 25 000 dependent on store size

Minimum owners contribution

Franchise Terms

Management services fee

5% of monthly turn-over

Marketing fee

1% of monthly turn-over

Initial agreement term

5 Years

Renewal term

3 to 5 Years

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