Foto First
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Foto First is the leading premier retail franchise in South Africa represented in all 9 provinces by more than 70 branches. For state-of-the-art quality and one-stop photographic shopping – choose Foto First.

The Brand

The Foto First franchise was established by Trimark agencies in 1984 and is currently owned and administrated by New Teltron (Pty) Ltd.

New Teltron are also the sole importers and wholesalers of all Fujifilm products as well as Pentax cameras, Fargo ID print systems and selected Ilford products.

Foto First is the biggest photographic franchise in South Africa with 55 stores and is backed by Fujifilm which is the strongest photographic presence in South Africa.

The photographic market has changed significantly over the past 7 years, with much of the world market dominated by digital photography. Foto First have been proactive in this regard, by ensuring that every site has a digital printing solution.


In the South African market we still have significant film usage in poorer communities, maintaining a market here that has been lost overseas. All Foto First stores can print from digital and film cameras.

Another market becoming more active in the past few years is printing from cell phones. Here our stores are equipped with Digital kiosks that can accept cell phone memory cards as well as printing via blue tooth or infra red.

Our markets are moderately segmented with high profile stores in Regional malls catering for A and B income brackets as well as stores in smaller towns catering for all income groups and communities. Price competitiveness has therefore become more prevalent in the areas where taking and printing photos is a livelihood and profit per print for the end user is of high importance.

Foto First relies on top machinery and high quality prints to ensure market share, thereby gaining huge support from professional and enthusiast photographers.


Franchisees receive training sessions from New Teltron staff ie. Technicians, Product Managers and Representatives.

Franchisees will attend Foto First presentations and launches pertaining to software, hardware and future planning and strategy.

You will receive privileged information about the Foto First Franchise eg. Levies, advertising campaigns, pricing and promotions.

Information regarding discounts, rebates and exclusive deals will be communicated.

Are You Our Next Franchisee?

Foto First are looking for franchisees with strong entrepreneurial spirit and interest in imaging photography.


When It All Began


Sam de Jager

Year Established


1st Franchise Opened

Brand Network


Sam de Jager

Head Office


No. of Outlets


Available Opportunities

Contact Franchisor for more information.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 500 000

Initial franchise fee

Included in set-up cost

Initial Working Capital

R 100 000

Minimum owners contribution

R 100 000
Franchise Terms

Management services fee

R 1 400

Marketing fee

On application

Initial agreement term

3 Years

Renewal term

2 Years
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