The Foto First franchise was established by Trimark agencies in 1984 and is currently owned and administrated by New Teltron (Pty) Ltd.

New Teltron are also the sole importers and wholesalers of all Fujifilm products as well as Pentax cameras, Fargo ID print systems and selected Ilford products.

Foto First is the biggest photographic franchise in South Africa with 55 stores and is backed by Fujifilm which is the strongest photographic presence in South Africa.

The photographic market has changed significantly over the past 7 years, with much of the world market dominated by digital photography. Foto First have been proactive in this regard, by ensuring that every site has a digital printing solution.

In the South African market we still have significant film usage in poorer communities, maintaining a market here that has been lost overseas. All Foto First stores can print from digital and film cameras.

Another market becoming more active in the past few years is printing from cell phones. Here our stores are equipped with Digital kiosks that can accept cell phone memory cards as well as printing via blue tooth or infra red.

Our markets are moderately segmented with high profile stores in Regional malls catering for A and B income brackets as well as stores in smaller towns catering for all income groups and communities. Price competitiveness has therefore become more prevalent in the areas where taking and printing photos is a livelihood and profit per print for the end user is of high importance.

Foto First relies on top machinery and high quality prints to ensure market share, thereby gaining huge support from professional and enthusiast photographers.