H2O International New Logo
Originating in the USA, H2O International has acquired a global reputation for its safe drinking water systems. In addition to their ongoing efforts to improve the quality of their products, H2O also aims to ensure the ultimate satisfaction of their customers by tailoring their products to suit the demands of a specific market.

The Brand

H2O International SA has a proven track record of over 25 years of excellence in the water purification market. At the forefront of the purification industry, we are committed to providing South Africans with the very best water technology available in the world.

In its quest to be SA’s No.1 water purification retailer in SA, H2O International partnered with Europe’s Number 1 in water technology in May 2019.

BWT, Europe’s leading water purification company, is represented by the South African, Johannesburg based, CWC, who is a BWT company and has operated in the South African water industry since 1995. CWC are experts in specialised, project type water treatment solutions. They build most of their water treatment solutions into containers that get shipped throughout Africa.

With over 30 years experience in the global water purification market and a physical presence around the world, BWT is working with H2O International SA to build on its global focus – “for you and planet blue”. BWT have seven R & D (Research and Development) centres, ensuring their products are technologically advanced and aimed at servicing all possible customer needs. Furthermore, their products are DVGW certified, which is the highest, recognised stamp of approval one can get in Europe.

As an H2O International SA franchisee, you’ll be part of an established company and enjoy the support of a leading brand with an experienced team to help you ride the wave of success to great financial rewards. Since the first H2O International franchise opened its doors in 1995, 45 H2O International outlets have been established in Southern Africa, with a footprint that stretches across South Africa, Botswana, Namibia, Mozambique, Lesotho, Swaziland, Zambia and Ethiopia.


Candidate franchisees have a choice of different business models defined as H2O Water Station, H2O Mini Water Station and H2O Water Bar/Kiosk. All models offer a great scope for growth and the freedom to determine how you want to progress. Outlets operate on a Direct Selling model and each franchisee is responsible for appointing their own sales team to sell and market H2O International’s range of products through in-home presentations and exhibitions.

A typical day involves motivating and managing your sales team and internal staff. Manning your state-of-the-art water bar or water station, servicing existing customers, ordering stock and matching water problems to our diverse range of solutions.

The majority of sales are made directly with sales consultants calling on prospective customers in their area. Sales also come from website-generated leads, consumers responding directly to advertising or contacting the 0800 number.

Store turnovers range up to R12 million per annum. The support office will provide an account to approved franchisees on a 30-day credit term.

The water business is booming! Now is the time to jump in with the leader – H2O International SA.


H2O International SA offers an intensive week-long in-house training course for new franchisees and managers. The introductory training is followed by on-the-job training on one or more sites, while other training courses, including sales consultant training, are offered on an on-going basis throughout the year.

Training modules:

* Product knowledge
* Technical knowledge
* Equipment use and maintenance
* Water bottling procedure
* How to do professional installations
* Management functions and responsibilities
* Industrial relations
* Staff management and training
* Sales training
* Administration and financial procedures

As a member of the H2O International franchise network not only do you benefit from our tried-and-tested systems, it also means you never have to face a challenge alone. Whether its operational support, administrative assistance or technical know-how, the H2O International SA team will be there to lend a hand.

Are You Our Next Franchisee?

If you are interested in joining an existing business network, believe in a hands-on approach to business management and are willing to work within the parameters of the franchise system, H2O International SA may have an opportunity for you.

H2O International franchisees are dynamic, ambitious go-getters who value good health, able to work with the public, and are willing to work hard to achieve the success they desire. Good selling skills are essential and experience in direct selling is preferable. Franchisees are charged with establishing their own network of distributors and executive distributors. They must identify and develop key people for future management positions, motivate the sales team and seek new opportunities to grow their network.


When It All Began


Tony Marchesini

Year Established


1st Franchise Opened

Brand Network


Tony Marchesini

Head Office

Cape Town

No. of Outlets


Available Opportunities

Across South Africa and neighbouring countries

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 500 000 to R 1 Million

Initial franchise fee

R 105 000 to R 135 000

Initial Working Capital

R 300 000

Minimum owners contribution

Franchise Terms

Management services fee

6% of turnover, min R 3,600 pm (excl. VAT), Rental Business: 3% of turnover

Marketing fee

3% of turnover

Initial agreement term

5 Years

Renewal term

5 Years
H2O International New Logo

Fill in the form below and we will get back to you shortly.


    Fill in the form below and we will get back to you shortly.

      High Performance Training & Coaching Logo

      Fill in the form below and we will get back to you shortly.

        Universal Paints Logo

        Fill in the form below and we will get back to you shortly.