John Dory's New Logo
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The legend of the first John Dory's emanates from the coastal waters of Durban in 1996 and we currently boast more than 50 restaurants nationally and internationally. John Dory’s specialises in seafood, sushi and grills. We are all about fun, great taste and excellent value for the whole family.

The Brand

The legend of the first John Dory’s emanates from the coastal waters of Durban in 1996 and we currently boast more than 50 restaurants nationally and internationally.

John Dory’s specialises in seafood, sushi and grills. We are all about fun, great taste and excellent value for the whole family.

Concept

We offer quality seafood, grills and sushi at highly competitive prices, a family-friendly environment, world-class training and great opportunities for growth.

We are also committed to delivering sustainable fish from SASSI’s approved Green and Orange list, and undertake to purchase products from reputable suppliers – all of which are able to trace the product back to its source and we therefore have certain “licensed” products that have to be bought by our franchisees. This can only be achieved through centralised buying and our highly experienced procurement team who scrutinises all relevant documentation before listing the various seafood products at the respective distribution points.

Our Customers

The prospective John Dory’s customer is essentially young at heart and is between 25 – 49 years of age, to whom leisure time is very important. This individual knows how to enjoy him/herself and enjoys spending time with family and friends.

Support

Training takes place at one of our training restaurants throughout the country where the franchisee, along with their management and staff, will undergo an extensive programme that will equip them with the tools that they need to run a successful restaurant in our group. We also have a very successful training department that host a broad curriculum of courses at our Regional training facilities. Operational Support is offered by our hands on Operations team who conduct activities monthly ensuring that standards are upheld and monitor service levels.

Are You Our Next Franchisee?

Previous experience in the hospitality industry is advantageous but not a must. Franchisees must be enthusiastic, hands on and motivated. They should also be passionate about food and customer service, as this will set them in good stead to be successful. They must be prepared to work long hours and be extremely driven and energetic.

INFO

When It All Began

Founders

Year Established

1996

1st Franchise Opened

1996
Brand Network

CEO

Leonard Coetzee

Head Office

Durban

No. of Outlets

50+ including Namibia

Available Opportunities

Chatsworth, Hillcrest (KZN), Pretoria, Middelburg, Polokwane, Kathu, Welkom, Bellville (Cape Town).

FASA Membership

Yes
Investment (Excl. VAT)

Average set-up cost

R 4.5 million

Initial franchise fee

R 100 000

Initial Working Capital

R 60 000

Minimum owners contribution

50%
Franchise Terms

Management services fee

5%

Marketing fee

4%

Initial agreement term

10 Years

Renewal term

10 Years
John Dory's New Logo

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