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Laundry Dynamics franchised stores are unlike any other laundromat. We are the first and only laundry franchise in South Africa to receive Franchise Association of South Africa (FASA) accreditation.

The Brand

Being laundry and franchising industry experts with many years of experience in their relevant fields, the Laundry Dynamics team know that the laundry industry has sufficient room for growth. Based on past experience that the laundry business has proven to be profitable and virtually recession proof, the Laundry Dynamics team pooled their combined expertise to develop a franchise model unique to the commercial laundry industry.

Laundry Dynamics is proud to be the first and only laundry franchise in the country to be accredited by the Franchise Association of South Africa.


Laundry Dynamics has taken the dull and dreary out of the laundry industry with their fresh and dynamic look and feel, reflecting a modern, hygienic and sleek image. Interested parties have a choice of two franchise models, each distinguished by its size and number of employees. Each franchise is presented as a complete turnkey operation fitted with the best quality washing and drying equipment as well as three-phase electricity supply, power points, water supply and suitable drainage. Owning a Laundry Dynamics franchise is an opportunity to participate in an industry which, without doubt, makes money.

Site selection is of utmost importance and the Laundry Dynamics team employs their considerable experience in assisting franchises to find and secure the most suitable venue. Laundry Dynamics outlets must comply with specified criteria with regards to accessibility, plumbing and electrical requirements and typically occupy an area of between 40m² and 60m².


The franchisor assists the franchisee in compiling a comprehensive business plan and, if necessary, will aid the franchisee with their finance applications. Further assistance is provided to locate, secure and lease negotiations for the best premises in a viable, developing area. The monthly management service fee secures the services of a competent head office support team to provide around-the-clock assistance and advice. This includes an ICU (Intensive Care Unit) for instances where franchisees encounter more grave obstacles.

Franchisees and staff will receive comprehensive initial and ongoing training. The curriculum includes management, marketing, interpersonal skills, operations, accounting and software training.

Appropriate signage and branding is provided and displayed in a manner that is sure to attract the maximum foot traffic to the store.

Are You Our Next Franchisee?

Laundry Dynamics franchised stores are owner run and managed. To be considered as a franchisee you have to be a dedicated team player, have a friendly and outgoing disposition and be a good communicator who understands the value of good customer service.


When It All Began


Tracey Fawell

Year Established


1st Franchise Opened

Brand Network


Tracey Fawell

Head Office


No. of Outlets


Available Opportunities

Please contact Laundry Dynamics directly.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 299 000

Initial franchise fee

R 85 000

Initial Working Capital

On application

Minimum owners contribution

Franchise Terms

Management services fee

On application

Marketing fee

On application

Initial agreement term

On application

Renewal term

On application
Laundry Dynamics Logo

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