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At Legendary Retail Brands we are proud to be associated with the very finest businesses with sound, ethical practices of excellent customer service and product delivery. Visit these brands – MICA Hardware and DIY Depot.

The Brand

Legendary Retail Brands, started as Burgandy Rose Trading 64 Limited, as the company that gave MICA Hardware a fresh start in 2009 when the Mica members banded together to purchase the Mica brand outright from Super Group. Under Burgandy Rose, Mica’s success grew to such proportions that it enabled its Shareholders the opportunity to bring additional brands into the stable. In a strategic move in 2012,  DIY Depot was incorporated into the fold too.


By standing together as “independent retailers”, the Legendary Retail Brands Members or Store Owners will enjoy the benefits of having a “big brother” to back them and help face the future whilst still maintaining their individuality and their ability to trade in their market…it will now just be a bit easier. From a retailer’s point of view, looking to the future, and taking note of the ongoing market consolidation in both the retail and supplier segments, it makes sense to see that strength comes from unity.


Joining one of our franchises has many different benefits to a store owner. Some of which include, buying power, rebate structures, brand recognition through means of successful and well planned marketing campaigns, a professional support structure, first class IT and programme support, up to date training modules and much more.

Are You Our Next Franchisee?

This would depend on which franchise within the group you are going for. We have something for everyone.


When It All Began


Year Established


1st Franchise Opened

Brand Network


Nareen Daya

Head Office


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Brand specific

Available Opportunities

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FASA Membership

Investment (Excl. VAT)

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Brand specific

Initial franchise fee

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Initial Working Capital

Brand specific

Minimum owners contribution

Brand specific
Franchise Terms

Management services fee

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Marketing fee

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Initial agreement term

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Renewal term

Brand specific
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