Manners4Minors Square Logo
Manners4Minors is not a cultural program but rather a fun, interactive way of introducing young children to the benefits of behaving and using manners that are universally accepted.

The Brand

Manners4Minors was founded in 2007 by Daleen Taylor. She is a Director of The Mountain Cambridge School in Hartbeespoort and noticed the gap in social skills and social emotional learning (including basic manners) and decided to create a programme to support parents, teachers and learners. Initially it was only offered at Daleen’s school but word soon spread, demand increased and the programme as we know it today was born. This programme has become necessary because our lifestyles have changed. The platform where these skills were naturally handed over; during family dinners, Sunday family lunches and playing in the street or park with friends, has fallen away. Due to the high cost of living, we currently experience both parents have to work and the time parents spend with their children has diminished along the time we spend interacting as a family has diminished. Our children are far more exposed to technology and this “isolation socialisation” has created a gap in the real-world preparedness of our children. As educational institutions and parents, we cannot only focus on a child’s academic progress in life, we also need to pay urgent attention to the social emotional learning and emotional wellbeing of our children. Manners4Minors has become a trusted programme with a dependable reputation in its mission to create socially acceptable, effective citizens of our country.


Our business consists of franchisees known as “Miss Manners” who work in areas where they approach schools to offer weekly lessons and/or monthly workshops to children aged 3 to 6/7. Although Manners4Minors started only in the extra mural field, it is more common than not that the schools take on the programme on a co-curricular basis (where the whole class attends during school time). Our puppets – Rodney Rude, Princess Penny, Caring Kurt and Boastful Betty do most of the teaching! The curriculum has grown year-on-year, and although we teach practical skills (e.g. table setting) – the hidden curriculum affecting behaviour management and development of morals and virtues (e.g. kindness), we aim to affect the core value system of children encouraging; Willingness to please, Consideration for others, Empathy, Respect, Self-confidence, Self-esteem and Conscience.


The following is included in the set-up fee: 1. Training (teaching, curriculum interpretation, sales and administration). 2. Ongoing support. 3. Technical Assistance. 4. A complete business kit which includes flyers, banners, posters, registration kits, stickers, registration forms, business cards, puppets and many other start up essentials (this varies from time to time as the need is identified) 5. All design work (e.g. A specific advertisement with personal requirements). 6. Online access to all documents, curriculum, worksheets, etc. 7. Head Office which operates full day from Monday to Friday.

We provide a complete start up kit in the set-up fee, which means a Miss Manners can complete training and begin business. No amount is due post Franchise purchase fee until additional printing (e.g. flyers) are required.

Are You Our Next Franchisee?

You need to be confident and willing to work consistently to create and maintain your business. Passion and enthusiasm at the prospect of working with children is a non-negotiable. Sales in terms of approaching schools and securing contracts is imperative.
This is a business opportunity, not a job – you are the employer not the employed.

Traits in successful Miss Manners:

• Passionate
• Well presented
• Reliable
• Resilient
• Consistent
• Impeccable work ethic
• People-person
• Love working with young children
• Creative
• Animated
• Computer skilled
• Own transport
• Presentation skills
• Entrepreneurial skills
• Implementor


When It All Began


Daleen Taylor

Year Established


1st Franchise Opened

Brand Network


Daleen Taylor

Head Office


No. of Outlets


Available Opportunities

Another 28

FASA Membership

Investment (Excl. VAT)

Average set-up cost

The initial franchise fee and cell phone petrol etc.

Initial franchise fee

R60 000 prime area (negotiable – can be lower dependent upon demographic)

Initial Working Capital

The income you require before your business achieves your target (6 months income is suggested)

Minimum owners contribution

Franchise Terms

Management services fee

20% on turnover with a minimum of R 1 000 per month to keep the franchise agreement in effect

Marketing fee

On application

Initial agreement term

1 Year of first contract

Renewal term

4 Years of first contract upon meeting criteria. Renewable for another 5 years on second contract
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