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Maxi's is a unique, highly recognisable, fast growing and decidedly competitive brand, which consumers find attractive because they offer something for everyone.

The Brand

Maxi’s was founded in Pretoria in 1993, by an entrepreneur who saw an opportunity in the market for a family restaurant franchise, offering a wide range of food, focusing on a quality offering.

Concept

Maxi’s is a unique, highly recognisable, fast growing and decidedly competitive brand, which consumers find attractive because they offer something for everyone. The Maxi’s business model offers franchisees a full sit-down restaurant and a comprehensive full breakfast, lunch and dinner menu.

The Maxi’s menu incorporates a wide variety of made to order meals, from an extensive and unique breakfast selection, served all day, to lunch and early dinner options as well as a kid’s menu. Maxi’s outlets also have the option of offering a Halaal menu.

Concession areas in malls are ideal locations for full service restaurants offering seating for between 80 and 200 patrons and typically occupy between 160 to 200sqm.

Support

Maxi’s franchisees receive ongoing support from the operations team. The franchise team will assist with the implementation of local store marketing plans to maximise turnover and profitability.

New franchisees and managers attend an intensive training programme. The curriculum includes an introduction to franchising, stock management, basic business skills, finance, store administration, human resources management, point-of-sale training and marketing. To ensure their complete understanding of the operational aspects of the business, franchisees and managers are also required to complete the training programme for kitchen and front-of-house staff.

Are You Our Next Franchisee?

A successful business is driven by a hands-on individual who understands the importance of superior service delivery, is passionate about people and who is willing to commit to a long-term plan that will yield results.

INFO

When It All Began

Founders

Year Established

1993

1st Franchise Opened

Brand Network

CEO

Jan de Beer (MD)

Head Office

Edenvale

No. of Outlets

16

Available Opportunities

Yes

FASA Membership

Yes
Investment (Excl. VAT)

Average set-up cost

From R 1,8 to R 2 million incl. VAT

Initial franchise fee

R 126 500 incl. VAT

Initial Working Capital

On application

Minimum owners contribution

50%
Franchise Terms

Management services fee

6%

Marketing fee

4%

Initial agreement term

5 Years

Renewal term

5 Years
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