Mica is one of the largest hardware groups in Africa with over 140 stores nationwide and growing.

The Brand

Mica is one of the largest hardware groups in Africa with over 140 stores and growing. Mica is member owned and managed by a small team of retailers who are passionate about the success of members in everything they do, providing a full support system in training, marketing, finance, merchandise and store development.

The Mica format is based on voluntary trading which allows for ease of buying and the stimulation of entrepreneurial flair and decision making at store level. With the backing of over 260 National Supply Partners that allow for the best value to shelf for the member in everyday quality hardware products that make the members more profitable and able to deliver the best to their customers at a relative market price.


By using the power of recognition of the Mica Brand, your customers will associate you with the leading hardware group in South Africa. Independent research has consistently proven that Mica is top of mind for the South African public and attracts more customers than any other hardware retailer. The added value of being affiliated with the Mica Group is that your customers will experience world class service, having outstanding product, solutions and knowledge and offering expert advice and value for money.

By combining the buying power of more than 140 stores nationwide, Mica is in a position to offer you competitive deals on quality product in the DIY, Home Improvement, Building Material and Garden Markets. This allows you, as a member to be extremely competitive whilst ensuring a healthy margin.

Mica not only continues to build the power and pull of the brand through dedicated product promotions where they distribute over 1.1 million fill colour price and product promotion leaflets through South Africa every month, the business has a focused, multi-media brand development and maintenance strategy.

The product promotions in the business consist of carefully selected merchandise that is promoted at competitive prices whilst retaining a volume related margin for the store. The result is an increase in the number of customers to your store who have been enticed to experience your range of product, service, advice and potentially increase their spend in your store on that particular visit and in the future.

Mica keeps up to date with trends in the market place and as such is committed to developing all the facets of communication platforms and media including the new technologies like Mobile and Social Networking. Together with a dynamic website, the digital media, coupled with the product promotions and brand advertising through magazines and where possible radio and TV, makes a powerful marketing package for the members.

There are numerous other benefits offered like group credit card rates for stores, annual rebates for purchases through the Mica Group, Mica IT Support, as well as continual innovation and improvements made at a national level in areas that potentially add value to and reduce costs for the members and the Mica Businesses.


There is a team of Retail Specialists available at all times to give you operational support, guidance, suggestions and analysis of the performance of your business to assist with future planning for strategic direction, expansion and growth opportunities to maximize the retail efficiencies in your store, as well as ensuring you enjoy the total range of benefits of being part of the Group.

A service training programme is also offered covering subjects across the retail spectrum including:

• Merchandising
• Retail Knowledge
• Cashier Skills
• Telephone Answering Skills
• Product Knowledge
• Service Skills

And a number of other courses that are designed to add value to your business by improving the skills level of your staff and motivating your most valuable asset, your people.

Mica also outsources courses on Financial Management, Business Management and New Generation Leadership (ensuring you have a successor) through various colleges. The majority of these programmes are recognised and endorsed by the Wholesale and Retail SETA for NQF training in South Africa.

Are You Our Next Franchisee?

Mica is looking for hands on entrepreneurs with 3 – 5 years retail exposure or who owns their own hardware outlet who would like to join and make use of expertise and support of South Africa’s leading hardware group.


When It All Began


Anthony Palmer, Heathcote-Hacker

Year Established


1st Franchise Opened

Brand Network


Nareen Daya

Head Office


No. of Outlets


Available Opportunities

Contact Mica directly.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 3 500 to R 5 500 per m²

Initial franchise fee

On application

Initial Working Capital

On application

Minimum owners contribution

Franchise Terms

Management services fee


Marketing fee

On assessment of each individual members

Initial agreement term

On application

Renewal term

On application

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