Mica is one of the largest hardware groups in Africa with over 140 stores and growing. Mica is member owned and managed by a small team of retailers who are passionate about the success of members in everything they do, providing a full support system in training, marketing, finance, merchandise and store development.

The Mica format is based on voluntary trading which allows for ease of buying and the stimulation of entrepreneurial flair and decision making at store level. With the backing of over 260 National Supply Partners that allow for the best value to shelf for the member in everyday quality hardware products that make the members more profitable and able to deliver the best to their customers at a relative market price.

By using the power of recognition of the Mica Brand, your customers will associate you with the leading hardware group in South Africa. Independent research has consistently proven that Mica is top of mind for the South African public and attracts more customers than any other hardware retailer. The added value of being affiliated with the Mica Group is that your customers will experience world class service, having outstanding product, solutions and knowledge and offering expert advice and value for money.

By combining the buying power of more than 140 stores nationwide, Mica is in a position to offer you competitive deals on quality product in the DIY, Home Improvement, Building Material and Garden Markets. This allows you, as a member to be extremely competitive whilst ensuring a healthy margin.

Mica not only continues to build the power and pull of the brand through dedicated product promotions where they distribute over 1.1 million fill colour price and product promotion leaflets through South Africa every month, the business has a focused, multi-media brand development and maintenance strategy.

The product promotions in the business consist of carefully selected merchandise that is promoted at competitive prices whilst retaining a volume related margin for the store. The result is an increase in the number of customers to your store who have been enticed to experience your range of product, service, advice and potentially increase their spend in your store on that particular visit and in the future.

Mica keeps up to date with trends in the market place and as such is committed to developing all the facets of communication platforms and media including the new technologies like Mobile and Social Networking. Together with a dynamic website, the digital media, coupled with the product promotions and brand advertising through magazines and where possible radio and TV, makes a powerful marketing package for the members.

There are numerous other benefits offered like group credit card rates for stores, annual rebates for purchases through the Mica Group, Mica IT Support, as well as continual innovation and improvements made at a national level in areas that potentially add value to and reduce costs for the members and the Mica Businesses.