Minichess franchise logo
MiniChess is organised into structured lessons, with detailed lesson plans in the teacher’s manuals and attractive project books for the learners. The programme uses tried and tested methods for teaching through play, including the use of so-called “MiniChess” games. The learning process is broken down into small steps, building confidence while keeping it fun, and is in line with the skills level of the young child at that specific age, eg. colouring, cut and paste, form recognition, simple pattern recognition, a little bit of writing, etc. in the case of 6 year olds (grade 1).

The Brand

Relevant Concept:
The concept to starting-up MiniChess Franchise Holdings Pty Ltd was born from the dream to empower dedicated local MiniChess Franchisees to take the award-winning MiniChess program to children, schools and communities around South Africa. The concept was very positively received and soon also spread to international In-Country Franchises.

Winning team:
We are dedicated to support our Franchisees to grow their businesses into quality, prosperous and sustainable local businesses – while being part of the drive to innovate education for the 21st Century.
The MiniChess program has won many local & international awards. Grandmaster Garry Kasparov endorses the program, calling it: “ The most scientific program in the world, linking chess with Education”


This Program is a MUST-HAVE in our time. The MiniChess-program uses play-innovations to teach critical 21st Century skills from the early ages – the things smart machines cannot do: creativity, problem-solving, forward-planning, strategic & entrepreneurial thinking, building effective teams, resilience, etc. These skills are NOT included in school-curricula, BUT is an ABSOLUTE MUST for preparing young minds for the fast-changing 21st century, of which the complexities are NOW starting to show.

21st Century relevance: Many youngsters are unemployed in this time of smart machines, because current teaching and training are hugely rote-memory styled – this is no longer enough for our children to thrive in a new world. We are part of EDUCATION-innovation for 21st century readiness, where the future workforce will work together with smart machines. Our program content and methodologies build HUMAN CAPACITY: the most powerful energy in the world! Many schools include us as their entrepreneurial-curriculum OR offers after-school & community clubs.

We focus on empowering minds form the critical early-ages (4-10 years). Our play-based learning platform moves over barriers of age, gender, culture, language and even physical abilities.

Local is best: Local MiniChess Franchisees take the MiniChess program to schools, pre-schools, any learning-center or holiday programs in their specific geographical Franchise-area. MiniChess Franchisees serves both self-paying and sponsored communities (in collaboration with Corporates and NPO’s). This is the business of the future – local business-owners serving the next generation with CRITICAL skills – and it is FUN games, story-telling, positive engagement all the way!

Grow your own business: AS Franchisees’ business demand grows, they contract with support personnel and build their own Teams.

This Franchise is quick and affordable to start-up, as it doesn’t require
• Venue, Rent.
• Staff, insurance
• Holding masses of stock

MiniChess Franchise-rights for a dedicated region costs R 75 000 and includes:
• Becoming part of a WINNING Team with a winning product for education in the 21st century!
• Training and equipment needed to start the Business immediately
• Ongoing training and support
• Strong marketing and financial-admin support.


Dedicated support TEAM:

Regular Training and annual MiniChess Franchise symposium.

Marketing support
• Online
• Media
• Presentations with clients
• Financial and admin support

Are You Our Next Franchisee?

A MiniChess Franchisee you must be:

* A good communicator
* Driven
* Interested in community benefit and education-impact
* Structured and have organisational and managerial skills


• MiniChess Teacher
• Manage others
• Serve clients
• Building and managing income streams
• Building a varied client base

This is a people’s business. You will work with people.

• Contract MiniChess Teachers
• Collaborate with School headmasters
• Serve Children between 4-9 years
• Link-up with Corporates / Sponsors
• Train Young Entrepreneurs and schools in disadvantaged communities
• Interact with Parents

What will be expected of you as Franchisee.

• Start-up a registered company
• Create visibility and footprint in your region = active marketing (the number of participants/learners in your region, drives income)
• Manage time and people in the business
• Accountability in presenting the MC-program authentically and be dependable for their client and MiniChess Franchise.
• Regular reporting and liaising with MiniChess Franchise office and Corporates/Sponsors
• Serving disadvantaged communities in sponsored MiniChess programs, with added income-streams.


When It All Began


Marisa van der Merwe

Year Established


1st Franchise Opened

Brand Network


Marisa van der Merwe

Head Office


No. of Outlets


Available Opportunities


FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 75 000

Initial franchise fee

R 75 000

Initial Working Capital

R 10 000

Minimum owners contribution

To be fully-paid at Franchise-acquisition
Franchise Terms

Management services fee

Varies in the different implementation-models

Marketing fee

Varies in the different implementation-models

Initial agreement term

1 Year

Renewal term

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