Only Realty provides a full sales & letting solution to clients looking to buy, sell or let properties. Only Realty offices are using cutting edge technology to revolutionise the real estate industry. Staying ahead of the traditional type estate agency, using technology to be more efficient, and supply fast and effective property information on demand.

The Brand

The current economic conditions notwithstanding, the residential property market is still considered a sound investment for anyone adopting a long term investment outlook. Only Realty opened its first franchised outlet in Bloemfontein in 2009 and since then has worked hard to create a vibrant and modern brand that resonates with its clients. In keeping with market developments, Only Realty has established a strong online presence, driving high-quality traffic to the website and converting them into leads.

With representation in KwaZulu-Natal, Gauteng, Mpumalanga, North West, the Free State and the Western and Eastern Cape, Only Realty aspires to establish a significant national footprint of 150 owner-operated franchised outlets across all nine provinces.


Only Realty employs a focused approach to real estate that benefits owners, buyers and tenants alike. Their core business is offering a complete letting solution, from procurement to full management service offerings. Whilst letting provides the core stability of the business, sales provide an additional dimension, assisting in stock retention as well as an influx to the cash flow for the business.

With an Only Realty franchise there is an emphasis on site location. Many important factors are considered, including the number of residential properties, population demographic, location and proximity of competitors, as well as projected growth of the region. The local market’s receptiveness is determined by means of a market assessment by the franchisor.

For a newly established outlet, Only Realty recommends a staff complement of two to four letting and sales agents with additional support staff to be employed as the business grows.


Only Realty Head Office prides itself on providing franchisees with sound advice and industry updates. While the franchisor continues its focus on developing improved marketing strategies, franchisees are able to manage their daily activities via controlled systems developed by the franchisor.

Only Realty franchisees receive operational training that empowers them to manage the day-to-day operations of their business. In addition to the 3-day introductory course for new franchisees, the franchisor provides ongoing support, training videos and regional training sessions.

The franchisor employs national marketing, advertising and promotional campaigns to develop and grow the brand’s identity and increase brand awareness.

Are You Our Next Franchisee?

With the Only Realty opportunity your future, your earning ability and you time is in your hands. It does, however, demand hard work, dedication, energy and growing your business will take time. As an only Realty franchisee you will share company with like-minded success-driven professionals who celebrate and share your every success.


When It All Began


Grant Smee

Year Established


1st Franchise Opened

Brand Network


Grant Smee

Head Office

Cape Town

No. of Outlets


Available Opportunities


FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 300 000

Initial franchise fee

R 75 000

Initial Working Capital

On application

Minimum owners contribution

Franchise Terms

Management services fee


Marketing fee

On application

Initial agreement term

5 Years

Renewal term

5 Years

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