The current economic conditions notwithstanding, the residential property market is still considered a sound investment for anyone adopting a long term investment outlook. Only Realty opened its first franchised outlet in Bloemfontein in 2009 and since then has worked hard to create a vibrant and modern brand that resonates with its clients. In keeping with market developments, Only Realty has established a strong online presence, driving high-quality traffic to the website and converting them into leads.

With representation in KwaZulu-Natal, Gauteng, Mpumalanga, North West, the Free State and the Western and Eastern Cape, Only Realty aspires to establish a significant national footprint of 150 owner-operated franchised outlets across all nine provinces.

Only Realty employs a focused approach to real estate that benefits owners, buyers and tenants alike. Their core business is offering a complete letting solution, from procurement to full management service offerings. Whilst letting provides the core stability of the business, sales provide an additional dimension, assisting in stock retention as well as an influx to the cash flow for the business.

With an Only Realty franchise there is an emphasis on site location. Many important factors are considered, including the number of residential properties, population demographic, location and proximity of competitors, as well as projected growth of the region. The local market’s receptiveness is determined by means of a market assessment by the franchisor.

For a newly established outlet, Only Realty recommends a staff complement of two to four letting and sales agents with additional support staff to be employed as the business grows.