In a few short years, Pedros has grown into a national brand with 137 amazing stores countrywide and many more planned in the pipeline. In 2022, we opened our first store outside of SA – Pedros Airport Junction in Botswana – with plans for further expansion outside our borders in 2023.
Our aim is not only to disrupt the QSR market with our strong, consistent product and excellent pricing, but to be one of the leading flame-grilled chicken brands in Africa!
At Pedros, we believe that ‘local is lekker!’ and source all of our products from SA partners and producers. However, our vision, inspiration and strategy is global. When you eat at Pedros, you get a premium chicken experience, excellent service and unbeatable value for money! And we’re pedantic about achieving results. At the end of the day, it all comes down to the numbers. 100 stores in less than 4 and a half years? We think that’s a pretty good number!
We have a dedicated, centralized marketing team, committed to building brand awareness and digital strategies that optimize sales. Our mission is to motivate, support and grow our team, to inspire our franchise partners and produce excellent returns for all stakeholders.
We appeal to young professionals and families looking for a healthy, quick, wholesome meal and great value for money. The majority of our stores target lower middle-class to upper middle-class people (LSM 3 – 8), with many stores located in malls. However, our product is enjoyed by all! We’re currently SA’s fastest-growing fast-food chain as we expand our market share to include people from all walks of life. One day, there will be a Pedros in every town in SA and beyond.
A typical store has around 16 staff members, and currently we have over 1500 staff in the group.
Pedros has a dedicated training department, with highly experienced skills trainers providing staff with the necessary skills and support they need on an on-going basis, to ensure our people are the best at what they do.
We also have a host of ops managers looking after both corporate and franchise stores with dedicated day-to-day operational support.
Pedros is looking for people who are passionate about the brand, passionate about people and passionate about keeping our consumers happy by providing the best food quality and service available. Our franchisee partners also tend to come from a commercial background with previous experience in running a business. We’re looking for young, energetic and hard-working individuals who want to make a difference.
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