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Perfect Water is the number one choice in all your water purification needs. Perfect Water supplies purified water to the public as well as water purification equipment such as water purifiers, dispensers, filters and filter systems. Your one stop water purification shop.

The Brand

Perfect Water has developed a direct marketing business system for the exclusive purpose of moving water & water purification products to customers while generating wealth for the distributors marketing these products through a team of trained salespeople.

The concept of the Perfect Water Agent appeals to many because it is easy manageable, well designed, affordable and duplicatable. Quality of our service, effectiveness of our equipment and excellent products used, increase the appeal.

A Perfect Water Agent’s business can be described as the type of business that offers a variety of options to suite the investor’s needs, whether it be marketing, selling, distribution, presentation, training, service or just plain investment.

Our Perfect Water Agent marketing plan is as old as the bible. It combines the effective use of relationships with good products and services. It is commonly referred to as word of mouth marketing but officially recognized as Direct Marketing.

According to the DSA (Direct Selling Association of South Africa) some 700 000 people are involved in Referral and or Direct Marketing in South Africa, but more on that later.

The Perfect Water Agent marketing plan was developed with the following wealth secrets in mind.

• Small Investment
• Low Risk
• High Success Potential


The Perfect Water Shop is by far in a league of its own with jealous competitors dying to also be part of our beautifully designed franchised business model.

State of the art design techniques were used in the design process and each Perfect Water Shop is identical in its common look & feel for that familiar customer experience when our customers visit other stores when on holiday or on a business trip in another town or city.

The Perfect Water Shop distributes prepared / purified bottled water to retail customers as well as businesses, restaurants, hotels & guesthouses. Water is sold in small 500ml containers as well as 1.5lt, 5lt, 10lt, 20lt and 25lt containers.

Water refills is a primary focus and customers can refill their own containers on a daily basis. Apart from water sales, the Perfect Water Shop also sells water purification equipment and parts to customers and Perfect Water Agents who does installations of this equipment in customer’s homes. Water dispensers and filters are but a few more products sold by a Perfect Water Shop.

Other consumables will also become available to the Perfect Water Shop owner to sell and we are always on the lookout for innovative new products and services to offer our loyal customers.


Our offering to the market is unmatched. Looking at the above you will battle to find a competitor in our league. We are genuinely in a league of our own.

1. We offer a wide variety of purification equipment, filters, water fountains, softeners and dispensers
2. We carry all parts on these products with extensive warranties
3. We can service almost any water purifier known in South Africa
4. We can offer rental option to customers on our dispenser range
5. We are able to offer maintenance contract to our clients
6. We are equipped to test any water from any source
7. We collaborate with government and universities across the country
8. We offer purified water to the public on a refill basis at competitive prices
9. We supply bottled purified still water in 330ml, 500ml, 1,5lt, 5lt, 10lt 20lt, and 25lt containers
10. We supply a flavoured health drink under our Tranquillity brand that supports health & wellness
11. We source and supply top quality nutritional supplements
12. We supply high quality fruit juice concentrates produced by renowned brands
13. We also supply ready to drink, healthy fruit juices under our Perfect Juice brand
14. We supply ice from purified water under our Perfect Ice brand
15. We are continuously looking at better ways, better products and better ideas to set ourselves above the rest and we will continue to do so

Quite frankly, you will search long and hard to find an equivalent in our industry.

Are You Our Next Franchisee?

28 Reasons why ?
1. 14 year ‘track record’
2. Debt Free Company
3. Market Leader in Water Purification
4. 86 Distribution points across the country
5. 200 Plus Agents representing our brands
6. 45 Water Shops opened under the new Perfect Water brand
7. Represented in SA, Botswana, Swaziland, Namibia, en Zimbabwe
8. 20 Full-time employees ready to serve our customers
9. Sole importers of the well-known Pure Pro product range
10. Own warehousing facilities
11. Warehousing 9 months of stock with parts
12. In-house service and repair centre
13. In-house training facilities
14. In-house laboratories for tests on water
15. Various registered trademarks;
a. Perfect Water
b. Perfect Ice
c. Perfect Juice
d. Perfect Nutrition
e. Tranquillity
f. Vida Water
g. Jump
16. Registered FASA members
17. Registered ‘Water Quality Association’ members
18. Strong focus on health & wellness as a water business
19. Strong marketing drive through expansion of footprint
20. Strong drive towards trademark visibility through TV and Radio
21. Strong focus on training of our franchisees and agents
22. Vision of 140 opened branches by 2015
23. International expansion planned for 2012
24. 7 days a week service delivery to all our franchised branches
25. Constant marketing & sales strategy development
26. Working relationships with government and universities
27. Strong ‘web awareness’ (Google ranking)
28. Fastest growing franchise in the water industry

We are the “Woolworths” of the water industry!


When It All Began


Freddie Oosterhuis

Year Established


1st Franchise Opened

Brand Network


Freddie Oosterhuis

Head Office


No. of Outlets


Available Opportunities

Opportunities are available across South Africa and in neighbouring countries.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 450 000

Initial franchise fee

R 150 000

Initial Working Capital

R 150 000

Minimum owners contribution

Franchise Terms

Management services fee

R 2 000

Marketing fee

R 1 000

Initial agreement term

10 Years

Renewal term

10 Years
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