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Hey Entrepreneur! Are you interested in becoming a Pie Partner?

The Brand

Pie City is a home-grown business established as far back as 1994. The first few outlets were so successful that, within a year, we began franchising our stores and today we have a strong store base in South Africa, Botswana and Zambia.

In recent years, in line with our proudly-South African entrepreneurial sprit, we have expanded our operations beyond our stores to include Belly Bag Operators, Pie Push Carts and Bikes. These small businesses opportunities allow individuals to become their own boss and allows us to get more pies and juices, fresh and fast, right to where our Citizens are.

We are a customer-centric organisation with have a strong business ethos of “serving the people that serve the people”.

Concept

Pie City stores specialise in on-site baking and retailing of a wide variety of pies and fruit juices – all made from the best ingredients possible and to the highest quality standards in our state-of-the-art factory. We only use 100% real ingredients, so you won’t find any meat or cheese substitutes in our pies and our juices are all made from blends of 100% real fruit juice.

All our customers are VIPs in our City and we refer to them as Citizens. Our frontline teams form strong connections with our Citizens and we call them Ambassadors as they convey the essence of our humble, friendly brand in every interaction they have.

Support

We assist with the entire process, from concluding lease agreements, to setting up the store. We also meet the franchisees/stores on a regular basis to ensure that they have the support and knowledge to move forward.

Are You Our Next Franchisee?

Pie City is always looking to expand our offering to more Citizens in new areas in Southern Africa and we have a proven track record of investors reaping good returns on their associations with us. We do not franchise one-off stores, but if you are serious about exploring a long-term, profitable partnership with us and are looking for the best quality product and a high level of ongoing support, feedback and advice to help you run a successful business, get in contact with us.

INFO

When It All Began

Founders

Henry Molder

Year Established

1994

1st Franchise Opened

1994
Brand Network

CEO

Marc van Olst

Head Office

Kempton Park

No. of Outlets

67

Available Opportunities

Country-wide

FASA Membership

No
Investment (Excl. VAT)

Average set-up cost

R 250 000 to R 600 000, depending on size, location etc.

Initial franchise fee

On application

Initial Working Capital

R 250 000

Minimum owners contribution

75%
Franchise Terms

Management services fee

8% on monthly turnover

Marketing fee

Included in Management Services Fee

Initial agreement term

5 Years

Renewal term

5 Years

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