Pie City is a home-grown business established as far back as 1994. The first few outlets were so successful that, within a year, we began franchising our stores and today we have a strong store base in South Africa, Botswana and Zambia.

In recent years, in line with our proudly-South African entrepreneurial sprit, we have expanded our operations beyond our stores to include Belly Bag Operators, Pie Push Carts and Bikes. These small businesses opportunities allow individuals to become their own boss and allows us to get more pies and juices, fresh and fast, right to where our Citizens are.

We are a customer-centric organisation with have a strong business ethos of “serving the people that serve the people”.

Pie City stores specialise in on-site baking and retailing of a wide variety of pies and fruit juices – all made from the best ingredients possible and to the highest quality standards in our state-of-the-art factory. We only use 100% real ingredients, so you won’t find any meat or cheese substitutes in our pies and our juices are all made from blends of 100% real fruit juice.

All our customers are VIPs in our City and we refer to them as Citizens. Our frontline teams form strong connections with our Citizens and we call them Ambassadors as they convey the essence of our humble, friendly brand in every interaction they have.