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Give Your Child A Head Start With Play Sense

The Brand

Play Sense was co-founded in 2016 by best-selling author and parenting expert, Meg Faure, and university lecturer and founder of Nanny ‘n me, Lara Schoenfeld. As Occupational Therapists and mothers they wanted to give their children the best start to their learning journey. They developed an award-winning curriculum together with a unique micro school model to re-imagine early childhood education as a place for teachers and little ones to grow.

The Play Sense team is committed to empowering women to be entrepreneurs and actively supporting them to be successful in business. Our goals are to:

  • lead a paradigm shift in early childhood education that puts children& teachers at the center
  • support parents in raising confident, resilient little beings who have the super skills they need to thrive in tomorrow’s world
  • provide the gold standard in early childhood education
  • empower teachers with the opportunity to be their own boss and earn a lucrative income for half day

Our proprietary curriculum is developed to teach toddlers in an age-appropriate way. Research has proven that guided imaginary play is the best way children aged 2 to 4 learn language, social skills, and self-regulation.


Play Sense offers one of the most affordable education franchise opportunities available on the market.

The franchise is an opportunity to invest in opening your own play school with the support of a trusted brand/ The franchise includes both training and all the equipment needed to open your play school.

As a Play Sense franchisee, you can open a playschool in your own home, a rented venue or one of one of the host homes on offer by a parent in your area. We provide ongoing business administration and marketing support to our teachers. Our schools are small home-based schools with 6 or less children aged 2 to 4 years old. The schools are half day and can be open 3,4 or 5 days a week.

Your income will vary depending on territory and detail will be discussed during application process.


Franchisees receive full training on how to implement the Play Sense program as well as running their own play school business. The training is online along with two live online sessions with the founder. It is also SACE accredited.

You may be required to do 2 weeks of job shadowing at one of our schools.

The training covers:

  • Play Sense core values and why play-based learning?
  • Play Sense Pedagogy and the research into the benefits of imaginary play
  • Techniques of early years education – valuable tips, tried and tested ideas, and skills development
  • Learn about a child’s individual learning style to ignite their passion for learning and play in all children
  • Business planning to help you start and manage your playschool
  • Using the online platform to access the curriculum
  • Monthly ongoing training in the form of online workshops on varying topics.

Teachers are supported by head office as well as being supported by other teacher mentors and an incredible community of teachers.

Are You Our Next Franchisee?

Play Sense offers the structure, support and a world class curriculum, to create unique, engaging learning experiences that parents and little ones love.

Applicants need a teaching degree/ECD qualification or a therapist such as Occupational or Play Therapist and/or at least 2 years’ experience working with children.

If you are a teacher or therapist who:

  • wants more control over their income,
  • needs more flexibility and work-life balance,
  • Passionate about working with children
  • doesn’t want to spend afternoons doing admin, and
  • wants an easy-to-use but phenomenal play-based curriculum that will help you stand out as a teacher



When It All Began


Megan Faure & Lara Schoenfeld

Year Established


1st Franchise Opened

Brand Network


Meg Faure

Head Office

Cape Town

No. of Outlets


Available Opportunities

Please contact Play Sense directly.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

To be advised

Initial franchise fee

R 40 000

Initial Working Capital

To be advised

Minimum owners contribution

Franchise Terms

Management services fee


Marketing fee

Included in Management Services Fee

Initial agreement term

3 Years

Renewal term

3 Years
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