Prime Auctions Logo and Slogan
Virtual Online Auctioneers

The Brand

Four years ago, we had a dream of bringing a new and fresh approach to selling real estate via Property Auctions. With more than 20 years of local real estate experience in South Africa and especially in Kwa-Zulu Natal, as well as having sold thousands of Prime Residential, Commercial and Industrial properties to the value of a Billion Rand. We have many industry awards to our name and have travelled extensively abroad studying Real Estate Auction Practices around the globe. We then felt the need to bring this vibrant approach to the local auction industry in South Africa and combine it with that of the Global Auctioneering Business.


In South Africa, auctions are becoming extremely popular daily and what’s unique about Prime Auctions is that we aspire to provide a faster, more accurate and streamlined process of Auctioning your property with all the unique in-depth knowledge our dedicated, passionate and friendly team has, to do so. We provide the best possible solutions in sales and marketing of assets. We have properties both nation and worldwide and offer a comprehensive range of services which gives properties the paramount exposure and attention in the real estate marketplace.


Our core values are integrity, dedication, transparency, service excellence and personalized attention. Therefore, with this, we have virtual online training sessions on a weekly basis to provide continuous support to all our Franchisees, agents and team leaders which help to boost their knowledge within the auctioneering industry.

Are You Our Next Franchisee?

We are looking for dedicated and passionate Franchisees, game changers, well-spoken team players that have a good understanding of the auctioneering business and how it works, ability to engage in training sessions and willingness to learn more. Must have strong client focus and excellent motivational and communication skills, can work well with people across the globe and be committed. Lastly, all possible Franchisees or candidates must have matric, be qualified or have the relevant experience.


When It All Began


Dr William Hunter and Veronique Hunter

Year Established


1st Franchise Opened

Brand Network


Veronique Hunter

Head Office

Newcastle, Kwa-Zulu Natal, South Africa

No. of Outlets


Available Opportunities


FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 50 000

Initial franchise fee

R 50 000 – R 200 000

Initial Working Capital

R 150 000

Minimum owners contribution

R 50 000
Franchise Terms

Management services fee


Marketing fee


Initial agreement term

3 Years

Renewal term

3 Years
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