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Prime Property is owned, operated and managed by its members, who pride themselves of their highly successful sales track record, having a reputation for integrity and trustworthiness, offering a competitive professional service, with a culture of family values, teamwork and recognition. Prime Property has a strong relationship with strategic partners, Banks, Conveyance’s and Attorney’s, and has grown from a small intimate family business to a strong Real Estate Company well positioned for expansion, offering both its Franchisees and their Agents the guarantee to succeed. Branches opened in Umhlanga Ridge, Umhlanga Rocks, Overport, Phoenix, Newlands. Many more still available.

The Brand

Since inception, Prime Property has earned a reputation for professionalism, dedication, service and results. We’ve built up of a team of industry professionals. A team that’s skilled, energetic and passionate about property, your property. A combination of knowledge, drive, ambition and a promise to add value to our clients and commit to their needs have helped us build rapport with our clients and enabled us to retain their business year after year. We believe the relationship continues long after the deal is done. Industry knowledge and trends, together with client relationship management is a critical success factor for buyers, sellers and investors.

Mission and Vision
Our company is committed to providing a high quality of service, striving for integrity and honesty. We aim to care for all our clients, fulfilling their needs and requirements with dedication and a professional attitude.


We dedicate resources to maintain a database of property owners and buyers (clientele). Constant communication with our clientele enables us to keep abreast of changing market conditions and buying or letting patterns. We have invested in state-of-the-art technology, giving us direct access to deeds and valuations, providing us with a sound platform to value, sell and lease at market related prices. Our unique internet driven tenant management system –Pay Prop, accurately transfers all rental payments into landlord accounts, sends confirmation text messages, e-mails and statements and gives landlords access to all tenant information at any given time. All tenants are screened and affordability and credit worthiness checked.


We place major emphasis on the accuracy of our data, but more importantly is the personal relationships we have established and retained over the years. Another factor owing to our success is our emphasis on marketing. Our business philosophy is that marketing is a vital part of the sales process, and every effort is placed effective marketing. Our dedicated marketing team ensures that only professional photos and videos of property are used. All print and electronic adverts are tastefully and creatively designed, with carefully scripted text, thought and attention to detail. Adverts are also strategically placed in various media best suited to generate awareness for that specific property. Every property in our portfolio is presented and exposed on over 108 websites, both locally and internationally. Our clients inherit our marketing expertise as part of our service to them.

Our Services

Each service has variations that can be tailor made to suit our clients needs.

From our admin staff through to our marketing department and sale’s professionals, everybody is qualified, competent, and passionate about their jobs. Every team member understands the ethos of urgency, accuracy and delivery.

We’re a formidable team that is determined to not just sell property, but deliver world class customer service.

Because we believe a business is only as good as it’s people, we’ve ensured that every member on our team is the best in their profession.

Are You Our Next Franchisee?

Contact Prime Property today to discuss your future in this amazing brand that is rapidly growing.


When It All Began


Pranil Maharaj

Year Established


1st Franchise Opened

Brand Network


Pranil Maharaj

Head Office

Umhlanga Ridge

No. of Outlets


Available Opportunities

Franchises opportunities still available in La Lucia, Westville, Ballito, Amanzimtoti, Ladysmith, Richards Bay, and many more. Please contact Prime Property Umhlanga directly.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

R 150 000

Initial franchise fee

R 100 000

Initial Working Capital

On Application

Minimum owners contribution

Franchise Terms

Management services fee

On Application

Marketing fee

On Application

Initial agreement term

5 Years

Renewal term

5 Years
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