Rawson Property Group
Join the family and South Africa’s 4th largest real estate brand. With Rawson you’ll benefit from industry leading training, a vast referral network and excellent returns.

The Brand

For over three decades the strength of the Rawson brand, underpinned by a company-wide commitment to service excellence and a proven franchise model, has seen the Rawson Property Group grow into the force it is today, with a vision of expanding the Group to 400 franchise outlets by 2015.

The Rawson Property Group is much larger than just a residential franchise operation. With the help of an inspired team, the Group has entrenched itself as a market leader in every aspect of the property industry.

The Rawson Property Group offers unique franchise opportunities in:

– Rawson Properties:
Residential sales & administration

– Rawson Rentals:
Residential rentals & administration

– Rawson Auctions:
Auctions of immovable property

– Rawson Commercial:
Commercial & industrial sales and letting

The Group also includes a successful property development/construction company and its own in-house mortgage origination company.

All Rawson Property Group franchise outlets receive dedicated and focussed support services from the Group’s franchise support offices in Cape Town (Group Head Office), Johannesburg (Regional Office) and Kwa-Zulu Natal (Regional Office).


Rawson franchises are specialist residential sales, rentals, auction and commercial agencies operating in non-exclusive geographical areas. An ever increasing number of close on 200 franchises across the country has made the Rawson brand a force to be reckoned with.

Keys to our success:

■ Reputation for integrity and trustworthiness
■ Fresh, eye-catching advertising and marketing
■ Dedicated training at the accredited Rawson Training Academy
■ An extensive business referral database system (referrals of property leads, buyers and sellers)
■ A centralised data and website management system
■ One-on-one business consultancy and dedicated support to all franchisees
■ Tailor-made business opportunities
■ Financial and legal advice to Franchisees
■ Regular networking and strategy opportunities exclusive to our franchisees
■ A culture of family values, teamwork and recognition
■ A proven business model with low overheads and manageable business units
■ Strong relationships with strategic partners, such as banks, conveyancing attorneys etc.

Our brand promise consolidates all that the Rawson brand stands for:

“We promise to deliver real service, with integrity and understanding in order to build a foundation of trust and achieve nothing less than the best possible results for our clients.”


The Rawson Property Group has a dedicated franchise support department which is in constant contact with each of our franchisees to assist with the running of their business. We recognise that your success means our success. We therefore do everything in our power to ensure that you succeed.

A Rawson Franchise offers you:

■ Corporate branding, marketing support and unique marketing initiatives.
■ 100% of the Franchisor’s marketing income is reinvested in the brand and marketing
■ Centralised data administration, computer systems and support
■ Rawson Finance (superior bond commissions on Rawson deals) and Referrals (additional income streams)
■ Financial assistance (structured approach to each individual’s own financial affordability)
■ Business Development Managers who will assist franchisees on an individual basis
■ Extensive training (RPL Assistance, NQF 4 & 5 Qualification)
■ Recruitment centre (recruitment and retention programmes)
■ A culture of family, teamwork and recognition
■ National business referral system and support network
■ Preferential service providers and bulk buying (good corporate rates)
■ Recognition programme for performing Franchisees

Are You Our Next Franchisee?

The top attributes required in a Rawson Property Group franchisee is integrity, reliability and honesty. Applicants should also possess business acumen, a very high work ethic, an outgoing personality and enjoy working with people.


When It All Began


Bill Rawson

Year Established


1st Franchise Opened

Brand Network


Tony Clarke

Head Office

Cape Town

No. of Outlets


Available Opportunities

Various franchise opportunities throughout South Africa.

FASA Membership

Investment (Excl. VAT)

Average set-up cost

On application

Initial franchise fee

On application

Initial Working Capital

On application

Minimum owners contribution

On application
Franchise Terms

Management services fee


Marketing fee


Initial agreement term

5 Years

Renewal term

5 Years
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