Founded in July 2013, RocoMamas has fast become one of the trendiest restaurants in South Africa, garnering a loyal following of burger enthusiasts.
Their brand position of “We’re not normal” is evident in their funky décor, rock ‘n roll vibe, unique menu items and an open-style kitchen where customers can see (and smell) the meals being prepared. This new concept is a result of the growing appetite for hand-made food and a more personalised dining experience.
With growth on the horizon for RocoMamas, Spur Corporation looks forward to keeping the brand true to its core values and distinctiveness that customers unquestionably love. A combination of unique menu items, a trendy dining atmosphere and a bill that won’t break the bank, makes RocoMamas a winning recipe for success in South Africa.
The RocoMamas concept was launched by Brian Altriche, who has grown RocoMamas to 50 restaurants throughout the country and 4 international restaurants, located in Namibia, Mauritius and the Middle East. Spur Corporation acquired the majority stake in RocoMamas in March 2015, with Altriche continuing as CEO.
Customers can sit down and soak up the laid-back vibe with a burger and craft beer, or choose to order a takeaway thanks to the speedy service.
RocoMamas has a menu that goes far beyond your typical burger joint; it’s all about customisation. Famous for their artisanal-style “Smashburgers”, the franchise also serves chicken wings and ribs as their core offering.
The Smashburger concept originated from the United States and refers to the process of smashing a ball of ground beef on a hot grill to seal in the juices, rather than squeezing them out. This results in a medium to well-done burger that is very juicy. Many customers will testify that once you’ve tasted a Smashburger, there’s no going back to ‘normal’ – something that RocoMamas prides itself on not being.
The training programme is a 6 – 8 weeks mandatory in-house training for new franchisees.
Ongoing support is provided to franchisees through:
* Providing tools to help manage the business efficiently and successfully.
* Actively assist franchisees through operational assistance and continuous training.
* Marketing support through the proactive identification of marketing opportunities and assistance in developing and implementing bespoke marketing plans for each restaurant.
* Upholding the brand and product standards.
* Sustainable management of resources and waste management.
The franchisee must be an entrepreneur and a hard worker.
1st Franchise Opened
No. of Outlets
Average set-up cost
Initial franchise fee
Initial Working Capital
Minimum owners contribution
Management services fee
Initial agreement term
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