The Signarama concept was founded by Ray Titus in Farmingdale, New York in 1986. Today the Signarama global head office is located in West Palm Beach, Florida, where all new franchisees attend a two week training programme. From here group activities around the globe are managed and co-ordinated via an extensive network of Master Franchisors, support offices and highly trained personnel.
Since establishing the first South African Signarama franchise in Cape Town in 1999, the national footprint of the brand has grown to include operations in all major areas. Signarama is a globally successful franchise and the world’s largest sign franchise company with approximately 1000 stores in over 60 countries. Signarama plans to grow the footprint of the brand by targeting areas where there is a need for signage and the local market is under-serviced. In addition, opportunities exist in larger metropolitan areas and new franchisees will enjoy the benefits of being part of an existing established support system.
Signarama full service sign centres are individually owned and operated by franchisees, who we train as experts in sign-making and business operation, This is one of the best training systems in the industry.
As the only true national signage company in Southern Africa, Signarama brings cost-effective signage and branding solutions to the market. Advancements in hardware and software technology have transformed the signage industry from an industry consisting predominantly of craftspeople, to one where graphic design, sales, marketing and proven business skills are fundamental to the success of its franchisees.
A business without signs is no business, Which is why our Signarama outlets provide the full spectrum of custom sign making services from the simple to the sophisticated. All types of signage including Banners, illuminated signs, pylon signs, vehicle branding and billboards make up the product range available from Signarama outlets.
The target market served by Signarama includes small, medium and large corporates as well as individual businesses. In short, any business requiring signage to identify themselves.
Signarama’s head office in South Africa is situated in Cape Town, while the support and operations office is located in Johannesburg. Expertly trained and skilled head office staff conduct regular store visits to assist franchisees in all aspects of the business, from training to business development and day-to-day management.
Many years and countless resources have been invested in designing the Signarama training program and state-of-the-art training facility. New franchisees attend a two week training course at the global head office followed by two weeks in-store training. While signage specific training comprises a major component of the program, it also incorporates the many varied aspects of successful business management.
In addition to the marketing fee used to promote brand awareness, franchisees must engage in a micro-marketing program used to help promote their individual store. Signarama provides the initial allocation of marketing material to ensure consistency in promoting the brand.
Franchisees must be up to the challenge of participating in a high-energy sales and marketing environment while adhering to the business system of the franchisor. Efficient, enthusiastic and professional customer service is critical to the success of the business.
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