SUBWAY™ was founded by Fred Deluca and Dr Peter Buck who opened their first restaurant in Bridgeport, Connecticut, USA in the summer of 1965. By 1974 the duo owned and operated 16 submarine sandwich shops. They realized that franchising was the way to grow their operation further, and so launched the concept that has seen the SUBWAY™ brand grow to more than 44 000 restaurants in more than 100 countries and is the #1 restaurant chain in total restaurant count with more locations than anyone else in the Quick Service Restaurant (QSR) industry.

As a SUBWAY™ franchisee you are entitled to establish and operate, from a single location, a retail establishment preparing and selling Foot long and speciality sandwiches, salads and other food items. All SUBWAY™ restaurants are required to adhere to the SUBWAY™ standards and policies regarding food preparation and food safety.

At SUBWAY ™ customers enjoy a customized sandwich, freshly prepared while they watch. Since there is no grease and no grill, worldwide SUBWAY ™ has been proclaimed a healthier eating option. In the rest of the world the interactive experience of a SUBWAY™ meal distinguishes it from other restaurants. “It’s a very interactive process, with the customer and the sandwich artist making the perfect sandwich.”

The menu is designed to set SUBWAY™ apart and offers customers value for money and indulgence while still providing healthier options. Versatility is part of the service as all subs can be changed into a salad.

The target for the SUBWAY ™ franchise’s media buying is adults aged 18 to 49 and includes students, health enthusiasts and working professionals.

When a franchisee has identified a location for the establishment of an outlet they are required to submit a location approval request for their proposed site following which SUBWAY ™will conduct a review of the proposed site. If approved, SUBWAY’s associated leasing company will arrange the lease, with SUBWAY™ as the lessee and the site is then sub-leased to the franchisee.